Hi Eric,

One example that is reproducible at the moment is the phrase 'catering
stockholm', which has the same meaning in both swedish and english.

Using the online AdWords Keyword Tool and targeting Sweden and
swedish, we get the following results for the local estimated search
volume:
broad match: 49500
phrase match: 49500
exact match: 49500

Using the AdWords API with the same targeting and keyword yields the
following results:
broad match: 49500
phrase match: 49500
exact match: 480

So using exact matching and targeting Sweden/swedish gives us a local
estimated search volume which is clearly differing from the results we
get when using the online tool.
Other keywords/phrases that seem to experience the same differences in
online vs API values are 'webbyrå', 'restaurang stockholm' and
'sökmotoroptimering'. It seems to affect only the volumes for exact
match data though.

Best regards,
Daniel



On Feb 10, 9:41 pm, AdWords API Advisor <[email protected]>
wrote:
> Hi Martin,
>
> STATS request are the preferred method of getting statistics for known
> keywords, while IDEAS is appropriate for generating related keywords.
> There have been cases in the past where STATS and IDEAS returned
> different results, and we're working to ensure that this doesn't
> happen going forward.  I'm not seeing this behavior across all
> keywords, can you provide some samples that exhibit this behavior?
>
> Best,
> - Eric Koleda, AdWords API Team
>
> On Feb 9, 4:02 am, Martin <[email protected]> wrote:
>
> > I've found out some more about the low values for exact keyword match
> > on local search volumes.
>
> > Update:
>
> > The search volumes in STATS requests differ from the search volumes in
> > IDEAS requests. This explains why we experience different values in
> > the keyword tools. Is this an old issue that has resurfaced? A fix for
> > clients would be to exploit STATS requests, which is how it had to be
> > done quite some time ago. However, to ensure values for all keywords
> > there is an overhead in API-units.
>
> > Are you looking into this discrepancy between the two data sources?
>
> > Best regards
> > --
> > Martin
>
> > On Feb 8, 10:44 am, Martin <[email protected]> wrote:
>
> > > We have noticed a a huge drop in local (sv_SE) exact match targeting
> > > for most (or all) keywords we are interested in.
>
> > > The search volumes in the API also differ largely from the values in
> > > the Keyword Tool.
>
> > > Is there being work done to correct this issue?

-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and discussion group:
http://adwordsapi.blogspot.com
http://groups.google.com/group/adwords-api
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API Forum" group.
To post to this group, send email to [email protected]
To unsubscribe from this group, send email to
[email protected]
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en

Reply via email to