Hi All,

Thank you for the detailed information.  I've been able to replicate
this issue, and I'll work with the core engineering team to address
it.

Best,
- Eric

On Feb 11, 9:44 am, Daniel <[email protected]> wrote:
> Hi Eric,
>
> One example that is reproducible at the moment is the phrase 'catering
> stockholm', which has the same meaning in both swedish and english.
>
> Using the online AdWords Keyword Tool and targeting Sweden and
> swedish, we get the following results for the local estimated search
> volume:
> broad match: 49500
> phrase match: 49500
> exact match: 49500
>
> Using the AdWords API with the same targeting and keyword yields the
> following results:
> broad match: 49500
> phrase match: 49500
> exact match: 480
>
> So using exact matching and targeting Sweden/swedish gives us a local
> estimated search volume which is clearly differing from the results we
> get when using the online tool.
> Other keywords/phrases that seem to experience the same differences in
> online vs API values are 'webbyrå', 'restaurang stockholm' and
> 'sökmotoroptimering'. It seems to affect only the volumes for exact
> match data though.
>
> Best regards,
> Daniel
>
> On Feb 10, 9:41 pm, AdWords API Advisor <[email protected]>
> wrote:
>
>
>
>
>
>
>
> > Hi Martin,
>
> > STATS request are the preferred method of getting statistics for known
> > keywords, while IDEAS is appropriate for generating related keywords.
> > There have been cases in the past where STATS and IDEAS returned
> > different results, and we're working to ensure that this doesn't
> > happen going forward.  I'm not seeing this behavior across all
> > keywords, can you provide some samples that exhibit this behavior?
>
> > Best,
> > - Eric Koleda, AdWords API Team
>
> > On Feb 9, 4:02 am, Martin <[email protected]> wrote:
>
> > > I've found out some more about the low values for exact keyword match
> > > on local search volumes.
>
> > > Update:
>
> > > The search volumes in STATS requests differ from the search volumes in
> > > IDEAS requests. This explains why we experience different values in
> > > the keyword tools. Is this an old issue that has resurfaced? A fix for
> > > clients would be to exploit STATS requests, which is how it had to be
> > > done quite some time ago. However, to ensure values for all keywords
> > > there is an overhead in API-units.
>
> > > Are you looking into this discrepancy between the two data sources?
>
> > > Best regards
> > > --
> > > Martin
>
> > > On Feb 8, 10:44 am, Martin <[email protected]> wrote:
>
> > > > We have noticed a a huge drop in local (sv_SE) exact match targeting
> > > > for most (or all) keywords we are interested in.
>
> > > > The search volumes in the API also differ largely from the values in
> > > > the Keyword Tool.
>
> > > > Is there being work done to correct this issue?

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