Is your conversion funnel more than one conversion deep? If not, then what you are seeing is what I would expect. But if you have multiple conversions in the funnel then it would likely that the report with the conversionTypeName and conversionCategoryname would have multiple rows for the same keyword, and the total of those rows would equal what you are seeing in the report without the conversion columns (because that report only shows the total conversions).
The advantage of this approach is that if you have complex conversion funnels, and especially if you have user-defined conversion nams, your reporting is no longer limited by the capabilities of the adWords reporting system. In the old reporting system you could nto get to that level of granularity. If your funnel is only one deep AND if you only have one type of conversion in your account, then there is no need to pull both reports. But if either the funnel is more than one deep OR if you have multiple types of conversions, then you need both reports if you want to see the details of your conversion activity. -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
