Right, that would make sense. Thanks for the answer.

Tjeerd

On Friday, August 31, 2012 12:17:57 PM UTC+2, Oliver wrote:
>
> They are not supposed to match.   A keyword in the KWPR could have 
> triggered search queries that don't get listed in the SQPR.  
>
> Not every search query gets listed in the SQPR.  You can see these 
> scenarios in the web interface when you look at search queries and scroll 
> down to the bottom of the table to the "Other search terms". These are 
> terms that triggered a keyword but not fully visible to the marketer and 
> presumably not listed in the report either.
>
> Oliver
>
>
> On Friday, August 31, 2012 11:07:29 AM UTC+1, Tjeerd Kramer wrote:
>>
>> I have generated a SEARCH_QUERY_PERFORMANCE_REPORT (SQPR) as well as a 
>> KEYWORDS_PERFORMANCE_REPORT (KWPR). 
>>
>> In both reports, I have deleted all data except for a single KeywordId. 
>> My problem is, that the Impressions from the SQPR do not match with the 
>> Impressions in the KWPR. 
>>
>> I have fiddled around with the columns generated in both reports, and 
>> here's what I am grabbing:
>>
>> For the KEYWORDS_PERFORMANCE_REPORT:
>>
>> 'AccountCurrencyCode',
>> 'AccountDescriptiveName',
>> 'AccountTimeZoneId',
>> 'AdGroupId',
>> 'AdGroupName',
>> 'AdGroupStatus',
>> 'AdNetworkType1',
>> 'AdNetworkType2',
>> 'ApprovalStatus',
>> 'AverageCpc',
>> 'AverageCpm',
>> 'AveragePosition',
>> 'BottomPosition',
>> 'CampaignId',
>> 'CampaignName',
>> 'CampaignStatus',
>> 'Clicks',
>> 'ClickSignificance',
>> 'ConversionManyPerClickSignificance',
>> 'ConversionRate',
>> 'ConversionRateManyPerClick',
>> 'ConversionRateManyPerClickSignificance',
>> 'ConversionRateSignificance',
>> 'Conversions',
>> 'ConversionSignificance',
>> 'ConversionsManyPerClick',
>> 'ConversionValue',
>> 'Cost',
>> 'CostPerConversion',
>> 'CostPerConversionManyPerClick',
>> 'CostPerConversionManyPerClickSignificance',
>> 'CostPerConversionSignificance',
>> 'CostSignificance',
>> 'CpcBidSource',
>> 'CpcSignificance',
>> 'CpmSignificance',
>> 'CriteriaDestinationUrl',
>> 'Ctr',
>> 'CtrSignificance',
>> 'CustomerDescriptiveName',
>> 'Date',
>> 'DayOfWeek',
>> 'DestinationUrl',
>> 'Device',
>> 'ExternalCustomerId',
>> 'FirstPageCpc',
>> 'Id',
>> 'Impressions',
>> 'ImpressionSignificance',
>> 'IsNegative',
>> 'KeywordMatchType',
>> 'KeywordText',
>> 'MaxCpc',
>> 'MaxCpm',
>> 'Month',
>> 'MonthOfYear',
>> 'OriginalMaxCpc',
>> 'PercentCpa',
>> 'PositionSignificance',
>> 'PreferredPosition',
>> 'PrimaryCompanyName',
>> 'PrimaryUserLogin',
>> 'ProxyMaxCpc',
>> 'QualityScore',
>> 'Quarter',
>> 'Slot',
>> 'Status',
>> 'TotalConvValue',
>> 'ValuePerConv',
>> 'ValuePerConversion',
>> 'ValuePerConversionManyPerClick',
>> 'ValuePerConvManyPerClick',
>> 'ViewThroughConversions',
>> 'ViewThroughConversionsSignificance',
>> 'Week',
>> 'Year',
>>
>> For the SEARCH_QUERY_PERFORMANCE_REPORT:
>>
>> 'AccountCurrencyCode',
>> 'AccountDescriptiveName',
>> 'AccountTimeZoneId',
>> 'AdGroupId',
>> 'AdGroupName',
>> 'AdGroupStatus',
>> 'AdNetworkType1',
>> 'AdNetworkType2',
>> 'AverageCpc',
>> 'AverageCpm',
>> 'AveragePosition',
>> 'CampaignId',
>> 'CampaignName',
>> 'CampaignStatus',
>> 'Clicks',
>> 'ConversionRate',
>> 'ConversionRateManyPerClick',
>> 'Conversions',
>> 'ConversionsManyPerClick',
>> 'ConversionValue',
>> 'Cost',
>> 'CostPerConversion',
>> 'CostPerConversionManyPerClick',
>> 'CreativeId',
>> 'Ctr',
>> 'CustomerDescriptiveName',
>> 'Date',
>> 'DayOfWeek',
>> 'DestinationUrl',
>> 'Device',
>> 'ExternalCustomerId',
>> 'Impressions',
>> 'KeywordId',
>> 'MatchType',
>> 'MatchTypeWithVariant',
>> 'Month',
>> 'MonthOfYear',
>> 'PrimaryCompanyName',
>> 'PrimaryUserLogin',
>> 'Quarter',
>> 'Query',
>> 'TotalConvValue',
>> 'ValuePerConv',
>> 'ValuePerConversion',
>> 'ValuePerConversionManyPerClick',
>> 'ValuePerConvManyPerClick',
>> 'ViewThroughConversions',
>> 'Week',
>> 'Year'
>>
>> Any help or ideas are more then welcome...
>>
>

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