I have generated a SEARCH_QUERY_PERFORMANCE_REPORT (SQPR) as well as a 
KEYWORDS_PERFORMANCE_REPORT (KWPR). 

In both reports, I have deleted all data except for a single KeywordId. My 
problem is, that the Impressions from the SQPR do not match with the 
Impressions in the KWPR. 

I have fiddled around with the columns generated in both reports, and 
here's what I am grabbing:

For the KEYWORDS_PERFORMANCE_REPORT:

'AccountCurrencyCode',
'AccountDescriptiveName',
'AccountTimeZoneId',
'AdGroupId',
'AdGroupName',
'AdGroupStatus',
'AdNetworkType1',
'AdNetworkType2',
'ApprovalStatus',
'AverageCpc',
'AverageCpm',
'AveragePosition',
'BottomPosition',
'CampaignId',
'CampaignName',
'CampaignStatus',
'Clicks',
'ClickSignificance',
'ConversionManyPerClickSignificance',
'ConversionRate',
'ConversionRateManyPerClick',
'ConversionRateManyPerClickSignificance',
'ConversionRateSignificance',
'Conversions',
'ConversionSignificance',
'ConversionsManyPerClick',
'ConversionValue',
'Cost',
'CostPerConversion',
'CostPerConversionManyPerClick',
'CostPerConversionManyPerClickSignificance',
'CostPerConversionSignificance',
'CostSignificance',
'CpcBidSource',
'CpcSignificance',
'CpmSignificance',
'CriteriaDestinationUrl',
'Ctr',
'CtrSignificance',
'CustomerDescriptiveName',
'Date',
'DayOfWeek',
'DestinationUrl',
'Device',
'ExternalCustomerId',
'FirstPageCpc',
'Id',
'Impressions',
'ImpressionSignificance',
'IsNegative',
'KeywordMatchType',
'KeywordText',
'MaxCpc',
'MaxCpm',
'Month',
'MonthOfYear',
'OriginalMaxCpc',
'PercentCpa',
'PositionSignificance',
'PreferredPosition',
'PrimaryCompanyName',
'PrimaryUserLogin',
'ProxyMaxCpc',
'QualityScore',
'Quarter',
'Slot',
'Status',
'TotalConvValue',
'ValuePerConv',
'ValuePerConversion',
'ValuePerConversionManyPerClick',
'ValuePerConvManyPerClick',
'ViewThroughConversions',
'ViewThroughConversionsSignificance',
'Week',
'Year',

For the SEARCH_QUERY_PERFORMANCE_REPORT:

'AccountCurrencyCode',
'AccountDescriptiveName',
'AccountTimeZoneId',
'AdGroupId',
'AdGroupName',
'AdGroupStatus',
'AdNetworkType1',
'AdNetworkType2',
'AverageCpc',
'AverageCpm',
'AveragePosition',
'CampaignId',
'CampaignName',
'CampaignStatus',
'Clicks',
'ConversionRate',
'ConversionRateManyPerClick',
'Conversions',
'ConversionsManyPerClick',
'ConversionValue',
'Cost',
'CostPerConversion',
'CostPerConversionManyPerClick',
'CreativeId',
'Ctr',
'CustomerDescriptiveName',
'Date',
'DayOfWeek',
'DestinationUrl',
'Device',
'ExternalCustomerId',
'Impressions',
'KeywordId',
'MatchType',
'MatchTypeWithVariant',
'Month',
'MonthOfYear',
'PrimaryCompanyName',
'PrimaryUserLogin',
'Quarter',
'Query',
'TotalConvValue',
'ValuePerConv',
'ValuePerConversion',
'ValuePerConversionManyPerClick',
'ValuePerConvManyPerClick',
'ViewThroughConversions',
'Week',
'Year'

Any help or ideas are more then welcome...

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