Hi,

As Evgeniy says, there is no way to programmatically trigger a conversion 
via the AdWords API (it is all via the conversion html/javascript code).

But I believe your option 1 will work. You just need to figure out how to 
lock your conversion page to only your applications (there many ways you 
can do that)

Best,

- David Torres - AdWords API Team

On Tuesday, February 5, 2013 6:14:40 AM UTC-5, Evgeniy Bogdanov wrote:
>
> Hi.
>
> No, your idea is can't be done with Adwords API. 
>
> I think that best idea is to track conversions and mark (tag) them is 
> Google Analytics. You can create Customs Variables during 
> landing/download/after evaluation/, and use Google Analytics API to filter 
> those data based on criteria like: traffic=cpc & source=google.
>
> But this will give you just understanding on what is going on, and not any 
> directions for Adwords how to improve your conversion rate.
>
> Regards,
> Evgeniy.
>
> On Tuesday, February 5, 2013 11:06:30 AM UTC+4, PatStatic wrote:
>>
>> We have a problem of visitor qualification in our Adword campaign. 
>> Concretely, often a visitor that has no clue about what the software we 
>> sell does, still *download trial* (despite our attempt to explain him 
>> what it does, on landing pages) and count as a +1 recorded conversion in 
>> our Adword stats. Since Adword seems intelligent enough to maximize the 
>> conversions#, it ends up bringing us plenty of non-qualified visitors. Thus 
>> we need to define what is a conversion differently, sometime after the 
>> *download 
>> trial *operation.
>>
>> The option of defining conversion as a sale isn't good, because most of 
>> our users are professional employees. In such situation, most of the time 
>> the machine from where the product is purchased isn't the machine used for 
>> first download.
>>
>> The best conversion definition I can think of, would be a first 
>> successful run of our product (what we call *evaluation*). Indeed, by 
>> tracking what happened, we already asserted that only qualified 
>> visitor/dowloader do evaluate our product properly, most of the time on the 
>> same machine used for downloading the trial bits.
>>
>> Our product is a rich UI program developed with the .NET platform. To 
>> achieve *conversion recorded on evaluation*, we need to read 
>> programmatically all installed browsers cookies, (there is a free 
>> libraries<http://www.codeproject.com/Articles/330142/Cookie-Quest-A-Quest-to-Read-Cookies-from-Four-Pop>
>>  for 
>> that) and if we find a *Adword Conversion Tracking cookie* corresponding 
>> to our product, we can:
>>
>>
>>    - Launch the concerned browser programmatically on a *Thanks for 
>>    evaluating our product page* that contains the Adword conversion 
>>    javascript (*in-browser* scenario).
>>    - or, better if possible, ping back programmatically the Adword 
>>    server with data found in the cookie (*out-of-browser* scenario).
>>
>> I'm not an expert on these technologies so I might be well missing 
>> something.
>>
>>
>>    - Does this (client side) scenario can be handled through *Adwords API
>>    *?
>>    - If no, what are my options to implement this conversion recording.
>>
>> Your help will be highly appreciated, thanks in advance.
>>
>>

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