Hi Zweitze,
Please find my responses inline.
Best,
- David Torres - AdWords API Team
On Monday, July 29, 2013 12:15:37 PM UTC-4, Zweitze wrote:
>
> Hello,
>
> I'm somewhat underwhelmed by the docs on PLACEHOLDER_FEED_ITEM_REPORT. So
> please help me on this subject:
>
I'm sorry to hear that, please do share with us how would you improve these
docs. I'll certainly try to work with my team to improve them if needed.
>
> 1. Does field PlaceholderType denote the type of the ad extension, with 1
> for site links and 2 for Call extensions? What are the values of the other
> six ad extension types?
>
>
Yes, it does represents the ad extension type. Feeds only support
sitelinks, app and call extension at the moment. Other extension types will
still be reported in the AD_EXTENSIONS_PERFORMANCE_REPORT. See the lists of
available placeholder types and ID in this appendix. Keep in mind
that PlaceholderType field is a segment type of field, it comes from the
mapping of an item to a campaign, therefore you can't use it for structural
reports.
> 2. Field AttributeValues appears to contain the attributes of the ad
> extension.
> 2a. Are the values indeed separated by a semicolon and a space ("; ",
> without the double quotes)? What happens when a value contains the same
> character sequence?
>
There is currently a bug about properly escaping this separator, I
recommend you using the FeedItemService instead to the feed item structural
data at this moment.
> 2b. For site link extensions the field AttributeValues appears to contain
> "<site link text>; <site link url>", for call extensions the field appears
> to contain "<telephone number>; <country>; true; false; -1". What are the
> meanings of the last three sub fields? What happens with site links of
> three lines, which are in beta? What about the remaining ad extension types?
>
>
As I said, please do not rely on this AttributeValues and its format at the
moment.
> 3. Ad extensions can be linked to campaigns or ad groups. How can you
> whether a certain ad extension is a campaign-level extension or
> adgroup-level extension? Note: I thought that a campaign ad extension would
> report empty ad groups in the field AdGroupName. This appears to be not the
> case, when you include AdGroupName in the report, this field is repeated
> for every ad group in the campaign.
>
Campaign[Id|Name], AdGroup[Id|Name] are segment type of fields in this
report. You'll get always an ad group and a campaign in a row that has
gotten impressions.
>
> 4. How can I get ad extensions which have 0 impressions? Parameter
> IncludeZeroImpressions appears not to work. I use the following fields:
> AttributeValues-Campaign-Impressions-PlaceholderType. Maybe one of those
> fields prevents zero impression results?
>
If you use only FeedId, FeeditemId, AttributeValues, Status then you'll get
zero impression rows.
>
> 5. Why must I include at least one "result" field? In the above
> definition, if you leave out Impressions you get no results at all!
>
>
When you include segment field like the campaign then you must accompany
the definition with a metric or you would get no rows.
>
> Thanks in advance!
>
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