Hi, guys
We are managing close to a million ads and every so often, there's a need
to update the ad destination URLs, for example by adding the {device} value
track parameter. As you know, ads can't be modified except for their
status, so we end up disrupting customers' ads and performance by
recreating the ads. Recreating the ads cause some of them to not
immediately get approved due to already resolved trademark issues etc
essentially taking the ads offline for a few days which is obviously not
good. Also other apps outside the control of our system may depend on using
the existing AdId's which now change. All in all, a very bad situation if
you are using ad level destination URLs. (Bing Ads does allow you to update
ads without having to delete and recreate them).
I'm hoping I have missed this as an already existing feature, but if not,
the ask is that Google considers making available a feature where you can
request AdWords to add custom query string parameters onto the URLs at
serving time. Ideally, this could be set at the account level, campaign
level and ad group level.
Please let me know if anything like this already exists or if this is
something that could be considered as a future enhancement. I have a
feeling I'm not the only one that would find this very useful :-)
Thanks,
Hans
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