Hello Hans,

There is no easy way to update URLs and this is a product decision (not 
specific to the API). You can use ValueTrack to have some dynamic 
parameters:

  https://support.google.com/adwords/answer/2375447?hl=en

One of the options can be to create new ads first and wait for them to be 
reviewed before deleting the old ads. This will not solve the stats issue 
though.


-Danial, AdWords API Team.


On Thursday, October 17, 2013 8:43:59 PM UTC+4, HK wrote:
>
> Hi, guys
>
> We are managing close to a million ads and every so often, there's a need 
> to update the ad destination URLs, for example by adding the {device} value 
> track parameter. As you know, ads can't be modified except for their 
> status, so we end up disrupting customers' ads and performance by 
> recreating the ads. Recreating the ads cause some of them to not 
> immediately get approved due to already resolved trademark issues etc 
> essentially taking the ads offline for a few days which is obviously not 
> good. Also other apps outside the control of our system may depend on using 
> the existing AdId's which now change. All in all, a very bad situation if 
> you are using ad level destination URLs. (Bing Ads does allow you to update 
> ads without having to delete and recreate them).
>
> I'm hoping I have missed this as an already existing feature, but if not, 
> the ask is that Google considers making available a feature where you can 
> request AdWords to add custom query string parameters onto the URLs at 
> serving time. Ideally, this could be set at the account level, campaign 
> level and ad group level.
>
> Please let me know if anything like this already exists or if this is 
> something that could be considered as a future enhancement. I have a 
> feeling I'm not the only one that would find this very useful :-)
>
> Thanks,
> Hans
>

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