Hi Martin,

This usually happens when we do correction for duplicate and spam clicks - 
we don't charge for all the clicks that actually happen on your ads. Also, 
the AdWords product forum is https://www.en.adwords-community.com, you can 
ask product related questions there.

Cheers,
Anash P. Oommen
AdWords API Advisor.

On Sunday, February 23, 2014 12:17:49 PM UTC-5, martin75568 wrote:
>
> This is a general Adwords question, dunno if the API is included with that 
> or not..but since I couldn't find a general Adwords google forum, i'm 
> posting it here.  
>
> Occasionally, once in a blue moon...i'll have like 300 impressions and 0 
> clicks for the day.  But on my analytics, it shows a couple keywords were 
> searched for and clicked through to my site.  And I wasn't charged anything 
> for the day.  These were not organic searches, they were Adwords search and 
> clicks.
>
> Like I said, it only happens once in a blue moon....but it's appreciated 
> when it does happen..as it shows google isn't as money hungry as other ad 
> agencies.
>
> Any explanation as to why it occurs though ?    It's probably one of those 
> "if it ain't broken, don't fix it" kind of questions...but thought i'd ask 
> anyway.  
>
> Maybe it's an instance where it was searched for and clicked through from 
> a country that I did not specify to be included ?  My initial thought 
> process was that.  
>
> thx
>
>
>

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