Hi Dominic, I don't think AdWords as a product supports such a thing either. I'm afraid you are left to write your own solution that adjusts bids on every ad on a minute-by-minute basis. Though, I must add that AdWords is not designed to handle bid changes that fast as far as I know, and you may run into AdWords API rate limits depending on how much items you have for bid update, and how frequently you try to update them.
I recommend asking this question on the product community at https://www.en.adwords-community.com/ and see what the exprienced users suggest - especially how well your SEM expert's recommendation work in practice. Cheers, Anash P. Oommen, AdWords API Advisor. On Thursday, May 15, 2014 10:59:27 AM UTC-4, Dominic wrote: > > Hi Anash, > > Hours do determine how many operators are working, but not how many are > available, as the time of day doesn't predict when operators will be > handling a call and when they'll be available. I really need fine grained > control, perhaps even on a minute by minute basis. > > What I really need is to be able to set a global percentage bid modifier > for the campaign, in the same way that you can for mobile, but I think this > just isn't possible with the adwords API. > > Thanks, > > Dominic > > On Thursday, May 15, 2014 3:50:29 PM UTC+1, Anash P. Oommen (AdWords API > Team) wrote: >> >> Hi Dominic, >> >> If work hours is something that decides how many operators your client >> has at a given point, then you could consider using AdSchedules instead. >> You can set bid modifiers on them, at campaign level. See >> https://developers.google.com/adwords/api/docs/reference/v201402/CampaignCriterionService.CampaignCriterion#bidModifierfor >> details. >> >> Cheers, >> Anash P. Oommen, >> AdWords API Advisor. >> >> On Wednesday, May 14, 2014 6:30:47 PM UTC-4, Dominic wrote: >>> >>> Hi Josh, >>> >>> Thanks for the reply, but unfortunately I don't think this will suit my >>> client. They have a PPC "expert" who is advising them and creating >>> campaigns by tweaking the CPC at the ad level, so I don't think I'm gong to >>> be able to convince them to switch to any of the flexible bid strategies. >>> >>> I'd come up with an alternate solution where they will duplicate their >>> campaigns and manually adjust the the CPC on each ad in each duplicated >>> campaign. This way you would have a standard campaign, a low rate campaign >>> and a high rate campaign, then use the API to switch between these >>> campaigns based on the number of operators they have available. >>> >>> I was thinking that I could even create a simple script to duplicate a >>> campaign and adjust all CPC bids by a fixed percentage. >>> >>> Thanks, >>> >>> Dom >>> >>> On Wednesday, May 14, 2014 6:33:46 PM UTC+1, Josh Radcliff (AdWords API >>> Team) wrote: >>>> >>>> Hi Dom, >>>> >>>> Have you considered creating a Shared Bid >>>> Strategy<https://developers.google.com/adwords/api/docs/guides/bidding#shared-strategies> >>>> that >>>> you could use across all of your campaigns? The >>>> TargetSpendBiddingScheme<https://developers.google.com/adwords/api/docs/reference/v201402/BiddingStrategyService.TargetSpendBiddingScheme> >>>> may >>>> be a good fit for your use case. >>>> >>>> Also, since you are looking at limiting the *spend* you might want to >>>> consider using Shared >>>> Budgets<https://developers.google.com/adwords/api/docs/guides/shared-budgets>. >>>> >>>> With a shared budget you could adjust the spend for all campaigns >>>> associated with the budget at once. >>>> >>>> Cheers, >>>> Josh, AdWords API Team >>>> >>>> On Tuesday, May 13, 2014 7:41:51 PM UTC-4, Dominic wrote: >>>>> >>>>> Hi, >>>>> >>>>> I'm new to both adwords and the API, so please excuse me if I use >>>>> terms incorrectly. >>>>> >>>>> My clients runs several campaigns with a CPC set at the ad level. I >>>>> would like to adjust their spend based on the number of call handlers >>>>> they >>>>> have to available to process new clients. Ideally I would like to allow >>>>> them to keep the fine grained control and use a multiplier to adjust >>>>> their >>>>> spend. >>>>> >>>>> Ad group level bid modifiers would be ideal for what I want to do, but >>>>> they are only available for mobile and I need something across all >>>>> platforms. >>>>> >>>>> One solution I'm considering is querying their account, getting the >>>>> CPC for each ad, then modifying them all by a fixed percentage and then >>>>> locally storing the change, so that I can modify them back again later. I >>>>> can see two problems with this - firstly I'm sure rounding errors will >>>>> creep in and compound and secondly if my client changes the CPC for an ad >>>>> after I've made a global adjustment then that ad will have a price that >>>>> is >>>>> out of sync with the other ads. >>>>> >>>>> If anyone can suggest a solution or point me to and API call I'd >>>>> overlooked then I'd appreciate it. >>>>> >>>>> Thanks, >>>>> >>>>> Dom >>>>> >>>> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. 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