Hi Dorian,

AdWords allows multiple final URLs specifically for the use case where you 
are *not* including *lpurl* in your tracking template. For example, if your 
tracking template is directing traffic to a tracker that redirects some 
traffic to one URL and other traffic to another URL, e.g., for a landing 
page experiment.

If you do have multiple final URLs *and* you are using a tracking template 
that includes *lpurl*, AdWords will simply pass the first final URL for the 
*lpurl* parameter value. Also, if you have multiple final URLs and you are 
*not* using a tracking template at all, AdWords will simply serve the ads 
with the first final URL as the destination URL.

Currently, the UI does not support *adding* multiple final URLs, although 
you can *view* additional final URLs by hovering over the callout to the 
right of the *Final URL* entry field, at which point you'll see an *Additional 
final URLs* tooltip that shows the 2..n final URLs.

Regarding reports, the semicolon in your *CreativeFinalUrls* will not be 
escaped. However, it does appear that there will be a space following the 
semicolon delimiter, e.g.:

"AD_PERFORMANCE_REPORT (Apr 22, 2015)"
Ad ID,Final URL,Impressions
123456789,http://www.example.com/1?a;b; http://www.example.com/2?c;d,0

Cheers,
Josh, AdWords API Team

On Wednesday, April 22, 2015 at 11:16:56 AM UTC-4, Dorian Kind wrote:
>
> Hello there,
>
> From the API documentation we know that the final URL fields of Ad objects 
> ("finalUrls", "finalMobileUrls", "finalAppUrls") are lists.
>
> I'm having a hard time understanding how ad serving works if there are 
> multiple final URLs for a given ad, for example, how does Adwords choose 
> which final URL to use for the "lpurl" parameter?
>
> Additionally, is there currently any way that one can add multiple final 
> URLs in the web interface, or is this just possible using the API?
>
> And lastly, it's mentioned that in reports, values for the final URL field 
> for a given creative are separated by semicolons. But what if the URLs 
> themselves contain semicolons (for example, they can be used in place of 
> "&" as the item separator in query strings), are they going to be escaped?
>
> Thanks for your feedback and best regards,
> Dorian 
>

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