Hi Josh,

many thanks for your quick and concise reply!

Best regards,
Dorian

On Wednesday, April 22, 2015 at 10:28:31 PM UTC+2, Josh Radcliff (AdWords 
API Team) wrote:
>
> Hi Dorian,
>
> AdWords allows multiple final URLs specifically for the use case where you 
> are *not* including *lpurl* in your tracking template. For example, if 
> your tracking template is directing traffic to a tracker that redirects 
> some traffic to one URL and other traffic to another URL, e.g., for a 
> landing page experiment.
>
> If you do have multiple final URLs *and* you are using a tracking 
> template that includes *lpurl*, AdWords will simply pass the first final 
> URL for the *lpurl* parameter value. Also, if you have multiple final 
> URLs and you are *not* using a tracking template at all, AdWords will 
> simply serve the ads with the first final URL as the destination URL.
>
> Currently, the UI does not support *adding* multiple final URLs, although 
> you can *view* additional final URLs by hovering over the callout to the 
> right of the *Final URL* entry field, at which point you'll see an 
> *Additional 
> final URLs* tooltip that shows the 2..n final URLs.
>
> Regarding reports, the semicolon in your *CreativeFinalUrls* will not be 
> escaped. However, it does appear that there will be a space following the 
> semicolon delimiter, e.g.:
>
> "AD_PERFORMANCE_REPORT (Apr 22, 2015)"
> Ad ID,Final URL,Impressions
> 123456789,http://www.example.com/1?a;b; http://www.example.com/2?c;d,0
>
> Cheers,
> Josh, AdWords API Team
>
> On Wednesday, April 22, 2015 at 11:16:56 AM UTC-4, Dorian Kind wrote:
>>
>> Hello there,
>>
>> From the API documentation we know that the final URL fields of Ad 
>> objects ("finalUrls", "finalMobileUrls", "finalAppUrls") are lists.
>>
>> I'm having a hard time understanding how ad serving works if there are 
>> multiple final URLs for a given ad, for example, how does Adwords choose 
>> which final URL to use for the "lpurl" parameter?
>>
>> Additionally, is there currently any way that one can add multiple final 
>> URLs in the web interface, or is this just possible using the API?
>>
>> And lastly, it's mentioned that in reports, values for the final URL 
>> field for a given creative are separated by semicolons. But what if the 
>> URLs themselves contain semicolons (for example, they can be used in place 
>> of "&" as the item separator in query strings), are they going to be 
>> escaped?
>>
>> Thanks for your feedback and best regards,
>> Dorian 
>>
>

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