Hello Eric,

I'm not from Adwords API team but try to answer on your question.

You may have several ads at one time in the same adgroup. That allows you 
to create new ad at first step and after that remove the old one.

Best regards,
Ilya

понедельник, 25 января 2016 г., 21:10:35 UTC+3 пользователь Eric Yang 
написал:
>
> Hello,
>
> I have a scenario below, can anyone shed some light how to resolve the 
> issue please?
>
>   1. we have an existing text ad in Adwords, and we need to its the 
> Headline.
>   2. to update the headline, first we delete the original ad in Adwords.
>   3. when creating the new ad, the API reports an error saying exclamation 
> mark is not allowed, and therefore disapproves the new ad.
>   4. as a result, the original ad is lost (deleted), and the new ad is not 
> created (disapproved).
>
> Imagine all the steps above are automated and running in the background. 
> Without being properly notified, we may not notice there's no ad running 
> for days.
>
> How do we set up a fail-safe that either
>   1. delete the original ad after confirming the new ad is created; or
>   2. restore the original ad if the new ad creation fails?
>
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