Hi,

We are currently experiencing an issue with the Adwords reporting within 
Act-On, which uses the Adwords API.

When logged into Adwords the number of impressions for the account is: 24360

When logged into Act-On however the number of impressions is: 27945

We have ensured that the same date range is being looked at on the two 
platforms, and the number of clicks, the cost, conversions and avg position 
are all consistent on both. The only difference is that the number of 
impressions reported to Act-On, from Adwords, is higher (please see table 
of metrics below).

We have tried different date ranges, and the problem persists - the 
impressions are always reported higher, but the other metrics like clicks 
are always correct.

We are not sure what could be causing this, but would appreciate any 
insight or suggestions.


Interface Clicks Impressions CTR Avg CPC Cost Conv. Avg Pos
Adwords 2121 24360 0.0871 0.81 1707.48 141 1.1
Act-On 2121 27945 0.076 0.81 1707.48 141 1.1

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  • Too Many Impress... info
    • Re: Too Man... Zweitze
      • Re: Too... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum
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