I don't know Act-On, so this may be irrelevant... But, maybe Act-On requests data over many segments, like date, device etc.? And when you ask for data, they quickly add up everything? If that is the case, check if they also include segment "ClickType". That is one special segmentation that causes differences in impressions and -to a lesser extent- average positions. This is especially the case when your account uses ad extensions like site links.
On Thursday, August 25, 2016 at 4:00:26 PM UTC+2, [email protected] wrote: > > Hi, > > We are currently experiencing an issue with the Adwords reporting within > Act-On, which uses the Adwords API. > > When logged into Adwords the number of impressions for the account is: > 24360 > > When logged into Act-On however the number of impressions is: 27945 > > We have ensured that the same date range is being looked at on the two > platforms, and the number of clicks, the cost, conversions and avg position > are all consistent on both. The only difference is that the number of > impressions reported to Act-On, from Adwords, is higher (please see table > of metrics below). > > We have tried different date ranges, and the problem persists - the > impressions are always reported higher, but the other metrics like clicks > are always correct. > > We are not sure what could be causing this, but would appreciate any > insight or suggestions. > > > Interface Clicks Impressions CTR Avg CPC Cost Conv. Avg Pos > Adwords 2121 24360 0.0871 0.81 1707.48 141 1.1 > Act-On 2121 27945 0.076 0.81 1707.48 141 1.1 > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/38bf4a84-0c07-4e5b-aae9-fe47ba60deeb%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
