We've been working successfully with the AdWords API (Google Ads Python
Client Library: https://github.com/googleads/googleads-python-lib) for a
good while building internal reports for our application. Until, that is,
we hit placements…
I define placements as anywhere an AdWords ad is shown. The placement might
be a domain, page, ad unit, app you name it! Placements are a very broad
definition.
For our app to work for placements we need to join API spend data with
activity on our website.
To do this we are running AdWords API reports and then collecting session
data using AdWords ValueTrack parameters.
The ValueTrack parameters are easy enough, as there seems to be only 1
option: `{placement}`.
However, it's on the API where things get interesting, the API has numerous
options for getting placement data. For example:
-
https://developers.google.com/adwords/api/docs/reference/v201708/AdGroupCriterionService.MobileApplication
-
https://developers.google.com/adwords/api/docs/appendix/reports/url-performance-report
-
https://developers.google.com/adwords/api/docs/appendix/reports/placement-performance-report#criteria
-
https://developers.google.com/adwords/api/docs/appendix/reports/automatic-placements-performance-report#domain
-
https://developers.google.com/adwords/api/docs/reference/v201708/AdGroupCriterionService
After spending some time going back and forth on the various options, and
burning lots of dev time, we've come to the conclusion that there must be
some best practice advice out there for joining placement data from the API
and ValueTrack. One that works for all types of placements, including:
- Websites
- Apps
- AdSense
- Blogspot
- AMP
An example of where we are running into a matching problem is
"10060.android.com.nytimes.android.adsenseformobileapps.com"... this is a
placement we see coming in from ValueTrack but has no match in any of our
spend reports. (In fact there are many many adsenseformobileapps.com
traffic sources for which there are no spend items).
Also seeing strings like "mobileapp::2-com.mobilesrepublic.appy". These
show up on our spend side but only appear in our ValueTrack around 10% of
the time. Some match. The vast majority don't.
A definitive workflow on this would be SO useful for ourselves and no doubt
other users…
Thanks!
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