Hi Feras, You could use the Criteria Performance Report to retrieve bids for specific criteria. The CriteriaType <https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#criteriatype> field can be used to select the specific demographic criteria like GENDER, AGE_RANGE or INCOME_RANGE. However, please note that, you will need to download individual report types for each of these criteria and use the CpcBid <https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#cpcbid> to retrieve the corresponding bids. To change the bids, you could apply bid adjustments to the age/gender criterion types using the AdGroupBidModifier <https://developers.google.com/adwords/api/docs/reference/v201710/AdGroupBidModifierService.AdGroupBidModifier> and set the bidModifier <https://developers.google.com/adwords/api/docs/reference/v201710/AdGroupBidModifierService.AdGroupBidModifier#bidmodifier> attribute to apply the adjustment as long as the criterion type is a biddable. This <https://developers.google.com/adwords/api/docs/appendix/criteria-usage> table shows the targeting and bidding options available for different criterion types both at AdGroup level and Campaign level.
Let me know if you have any further questions. Regards, Dhanya, AdWords API Support -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/d980d834-4b3a-48f4-9acd-e5d3b497916a%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.