If include_zero_impressions is false, report output will not include rows
where all specified metric fields are zero. Thus, even if this header is
false and the Impressions of a row is zero, the row is still returned in
case any of the specified metric fields have non-zero values. Setting zero
impression to false is equivalent to impression > 0 in where clause. For
more information please check this
Milind, AdWords API Team.
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