Hi Ryan,
The UI is able to show subtotals for each row in the report, even if there
are more detailed rows shown as well. In your example, the UI can request
and return to you subtotals for each keyword, *as well as* show you a
keyword+week breakdown. With the AdWords API, however, you'll only get rows
back for the most detailed level, so API users choose to either get keyword
level *SearchImpressionShare* (by *not* requesting *Week*) or keyword+week
level *SearchImpressionShare *(by requesting *Week*), but they cannot get
*both* breakdowns in a single request. Since the Transfer Service uses a
single request that includes *Week* (and other date-related fields), it
gets the keyword+week level *SearchImpressionShare*.
Regarding returning the special "<10%" value instead of the actual value,
I'll see if I can find out the reasoning behind that product decision. In
the meantime, would a workaround for you be to substitute a value such as
5% for those cases when you're aggregating?
Thanks,
Josh, AdWords API Team
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On 01/04/19 07:30:20 [email protected] wrote:
Hi Josh,
As far as I'm aware, after the transfer service is enabled for an account,
the tables that are sent are automatically generated and there is no user
input allowing any changes.
The data gets transferred in everyday, so we get all the statistics broken
down by date (and by hour in the hourly reports - though they still update
daily).
A search impression share broken down by date is essential because if our
clients want to answer questions like "what was my search impression share
in the first 10 days of campaign A" they would select a 10 day window in
our reporting tool, which would then perform the calculations. But if one
of those 10 days includes a "<10%" then the calculation is invalid. However
in AdWords / Google Ads you can pick 10 days, or any date range you want,
and the search impressions share will still give you an average value -
even if one of those days was "<10%". I'm guessing this is because Google
Ads is using the true search impression share value, if it's 3% or 0.001%
why not just send that through?
I can't see any benefit of using the special value of "<10%", all it does
it limit the ability to make calculations. It might make sense in the UI
but not in the data from the API, it should be an option at least.
Thanks,
Ryan
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