Hi Team


We are trying to download the Keywords, Criteria and Adgroup with maximum 
available columns but we are unable to download the data for few 
accounts due to huge size of data. 

After going thru the documentation we could see that by using 
includeZeroImpressions as False predicate in the API call we will be able 
to eliminate the rows for which all the Measures are 0. 

We tried to download the data using this condition and we can see that the 
data volume is getting reduced drastically. Earlier we were getting around 
280 Million rows in 1 report for 1 day but now after adding that condition 
we are getting ~3000 rows for the same report.

 

Our basic analysis are as below

We are calculating Average for GoogleAdwordsKeywords[AveragePosition], 
GoogleAdwordsKeywords[QualityScore] and GoogleAdwordsAccount[CPC](CPC is 
calculated column from COST/CLICKS). Since the data volume is getting 
reduced drastically (after eliminating rows with all Impressions as 0) by 
using the above mentioned filter predicate we can see that there would be a 
huge difference in the calculated value of the measures. 


Please advice us in this scenario, is there huge difference in total 
cost/clicks with filter *includeZeroImpressions.*



*Thanks and Regards*

*Harish*

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