For a query with Criterion I get less cost per campaign than without 
Criterion (CriterionId, CriterionType)

With CriterionId, CriterionType

> SELECT Date, CampaignId, CampaignName, AccountCurrencyCode, AdGroupId, 
> AdGroupName, Id, AdType, Headline, HeadlinePart1, HeadlinePart2, 
> Description, Description1, Description2, CreativeFinalUrls, Device, 
> AdNetworkType1, AdNetworkType2, Labels, CriterionId, CriterionType, 
> ActiveViewImpressions, ActiveViewMeasurableCost, 
> ActiveViewMeasurableImpressions, Engagements, GmailForwards, GmailSaves, 
> GmailSecondaryClicks, Impressions, Interactions, Clicks, Cost, VideoViews, 
> AbsoluteTopImpressionPercentage, TopImpressionPercentage, 
> VideoQuartile100Rate, VideoQuartile75Rate, VideoQuartile50Rate, 
> VideoQuartile25Rate FROM AD_PERFORMANCE_REPORT DURING 20190922,20190928


Without

> SELECT Date, CampaignId, CampaignName, AccountCurrencyCode, AdGroupId, 
> AdGroupName, Id, AdType, Headline, HeadlinePart1, HeadlinePart2, 
> Description, Description1, Description2, CreativeFinalUrls, Device, 
> AdNetworkType1, AdNetworkType2, Labels, ActiveViewImpressions, 
> ActiveViewMeasurableCost, ActiveViewMeasurableImpressions, Engagements, 
> GmailForwards, GmailSaves, GmailSecondaryClicks, Impressions, Interactions, 
> Clicks, Cost, VideoViews, AbsoluteTopImpressionPercentage, 
> TopImpressionPercentage, VideoQuartile100Rate, VideoQuartile75Rate, 
> VideoQuartile50Rate, VideoQuartile25Rate FROM AD_PERFORMANCE_REPORT DURING 
> 20190922,20190928


When looking at the Ad Type dimension I do not get any clues either how 
they were served.

What could be the reason for less cost for a discovery campaign? 

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