Hello,

Thanks for reaching out to the Google Ads API support team.
Please find the answer for your following questions:

Is the "login-customer-id" required to be the authenticated main MCC account 
instead?

-Yes, you should specify the MCC as the login-customer-id if you are 
authenticating from an MCC account. You can refer to this page 
login-customer-id to get more information.

Why is there a difference in the behavior between AdWords and Google Ads API?

-There are small differences, but also there are carryover concepts between 
AdWords and Google Ads API. You can refer to this page on carryover concepts.

As you’ve mentioned that you’ve encountered the error ‘USER_PERMISSION_DENIED’, 
it usually has the following root causes:

The link between the manager and client account was removed.
Your OAuth credentials are for a user who does not have access to the client 
customer ID specified or any of its manager accounts.

Best regards,

Jakeia Sabrina
Google Ads API Team
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