"The consumer is really worshipping the money that he himself has paid for the ticket to the Toscanini concert. He has literally 'made' the success which he reifies and accepts as an objective criterion, without recognizing himeself in it. But he has not "made it by liking the concert, but rather by buying the ticket."
http://books.google.com/books?id=P9G4dn1oSWsC&pg=PA38&lpg=PA38&dq=%22the+cons umer+is+really+worshipping+the+money+that+he+himself+has+paid+for+ticket+to+t he+Toscanini+concert.%22&source=bl&ots=ig8x_d7A6s&sig=emBH5hAs9NNgXaWvHBL2bm9 gf0c&hl=en#v=onepage&q=%22the%20consumer%20is%20really%20worshipping%20the%20 money%20that%20he%20himself%20has%20paid%20for%20ticket%20to%20the%20Toscanin i%20concert.%22&f=false
