You may not call that UBB, but without it we'd have many, many people using over 1TB per month. That is where our sales tactic becomes important. I point them to our competitors hidden limits, I have the pages printed out for local events, I educate the customers who thought that they were unlimited, on the fact that our limits are actually higher. Truth in advertising in very important to me. One of the first things in my sales pitch is addressing that disconnect, that 'deception' by their current provider. I point them to their own provider's webpage for the facts. That is exactly what sets us apart...honesty. If you can engage a customer long enough to get that across to them you will be victorious. If not...they can stay with the lesser competitor.
Also, instructing them on how to change their 'data rate per hour' is essential. This is only possible on Netflix, but will allow them 10x the movies per month (7GB per hour vs. 0.7GB per hour). If they use Apple TV or Amazon then forget it. Most people who stream in excess of two hours per day in HD will surpass 300GB, so education at the time of installation, or during the sales process, is of utmost importance. I refer the heavy users to our competitors or offer them one of our dedicated connections (which are unlimited). Most customers do not want to pay $250-500 a month for unlimited...but many business do. I actually prefer to lose those customers. Our service can maintain our advertised speeds, theirs cannot. That is how we deal with the cord cutters. YMMV. On Wed, Feb 11, 2015 at 10:33 PM, Jason McKemie < [email protected]> wrote: > A 300gb cap with a fee thereafter (or reduced speed) is not what I would > consider UBB (maybe hybrid UBB). Also, upfront is good in theory, but most > people won't ever even make it to the "cap" - IMO, they'll see your "limit" > and not your competitor's, thus putting you at a disadvantage. > > On Wednesday, February 11, 2015, Jeremy <[email protected]> wrote: > >> Who are you competing against? We have Century Link, Comcast, and Digis >> as our main competitors....all of which have a 'Abuse Policy' that has >> limits hidden in it. We are just upfront about it. 300GB per month, 50 >> cents per GB thereafter. Simple. Use SlingBox to your hearts content...up >> to 300GB. >> >> On Wed, Feb 11, 2015 at 10:13 PM, Jason McKemie < >> [email protected]> wrote: >> >>> That's not a solution if it makes you non-competitive. >>> >>> On Wednesday, February 11, 2015, Jeremy <[email protected]> wrote: >>> >>>> The solution is easy. Usage Based Billing. Unlimited is nuts for a >>>> WISP, unless you have the spectrum to put 8 people per Access Point... >>>> >>>> On Wed, Feb 11, 2015 at 5:57 PM, Seth Mattinen <[email protected]> >>>> wrote: >>>> >>>>> On 2/11/15 9:20, Brett A Mansfield wrote: >>>>> >>>>>> It may be legal, but why should I be required to provide someone >>>>>> access to a paid service without getting anything from it? >>>>>> >>>>> >>>>> >>>>> The customer pays you for internet access, right? That's what you >>>>> "get" from it. >>>>> >>>>> ~Seth >>>>> >>>> >>>> >>
