Hey guys,

We are a WISP just under 4 years old and I feel as we've grown that we
attract very heavy users and the "light" users we desire stay with our
competition because they are happy with slow speeds and frequent issues and
they know no different. We offer such a great network that the power users
want to switch to us.

For example, for every subscriber we have, we average 1 Mbps of usage per
customer at peak. Most other ISP's I've talked with are about 0.3 Mbps per
customer average. To find this number, simply take your peak bandwidth
usage at night and divide by your customer count. Let me know what your
number is.

Looking at that number, our usage is 3X higher than the average ISP that
we've talked to WISP's and ILEC's.

What on earth can we do to attract more of the lower usage customers to
help balance out our traffic and get our average usage under 1 Mbps per
customer? We're going to need to offer some sort of promo to get these
people over to us so they can help increase our revenue so we can fund
upgrades to keep up with demand.

We sell 1, 5, 10, 20, and 30 Mbps plans and we have 90% of our customers on
our 10 Mbps or higher plan. I need to do a much better job of selling
either a lower plan or a higher plan to someone who doesn't use it as much
to help with our average.

I continue to be a little jealous of the ISP's here that have 2,000 subs
and only are using 500-600 Mbps of bandwidth. If we had 2,000 subs today
with our current customer average usage, our usage at night would be 2
Gbps!!! We simply aren't bringing in enough revenue to maintain our margins
and upgrade links fast enough to provide what we are selling. We are seeing
congestion now and we shouldn't be anywhere close to this much usage. Damn
Netflix and video game downloads :)

Any advice and numbers for your ISP would be great. I don't need sub count
or anything, just the average peak usage per customer. Thanks



-- 
Darin Steffl
Minnesota WiFi
www.mnwifi.com
507-634-WiFi
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