So, how are they better/different than the others?

From: Josh Reynolds 
Sent: Tuesday, November 08, 2016 8:18 AM
To: [email protected] 
Subject: Re: [AFMUG] OT Travis and Shark Tank

Oops, forgot the link.

https://modpizza.com/leadership/


On Nov 8, 2016 9:15 AM, "Josh Reynolds" <[email protected]> wrote:

  Pretty O/T, but you should look at the the team MOD Pizza put together over 
the past few years. Those guys are going places, and the food is great!


  On Nov 8, 2016 8:56 AM, "Travis Johnson" <[email protected]> wrote:

    Yes, we can walk away if we can't come to a win/win deal.

    We aren't really looking for other investors... it's not about the money. 
We are looking for people that bring connections. My partner knows the former 
CEO of Skullcandy and he is interested (and has already invested in a different 
company we own). It's not about getting capital... it's about finding people 
that bring more to the table.

    Travis



    On 11/7/2016 3:59 PM, Chuck McCown wrote:

      Can you walk away?
      Do you want other investors?

      From: Travis Johnson 
      Sent: Monday, November 07, 2016 3:34 PM
      To: [email protected] 
      Subject: Re: [AFMUG] OT Travis and Shark Tank

      The actual deal paperwork is substantially different than the show... and 
I am now hearing from others that have been on previous shows that this is 
"normal". They have added royalties, commissions, bonuses and other "perks" 
(free product at cost), and they aren't really putting any cash into the 
business... instead they want an "option" to purchase equity at the offer 
price, but up to 5 years from now.

      As I said, we are still in negotiations. I am guessing most people on the 
show think this is a "normal" deal and so they accept it. Luckily for Megan 
(the Founder), we are involved. :)   Having just completed a Series A 
investment round for another company (raising $7 million, including a large 
investment from Salesforce Ventures), we have a lot of experience with putting 
deals together. As it is written now, it's a terrible deal... but this company 
has some huge potential... so we are still working it out. LOL

      Our biggest irritation is when someone says "that's just how we do it" or 
"this is normal". We have never accepted any investment deal (on either side of 
the table) as it was originally written... even with someone like Salesforce 
Ventures, who has done over 280 investments in the last 5 years. We made them 
make changes on their "standard" investment documents that we weren't 
comfortable with. We have made large investment banks make changes to their 
loan documents (requiring a Senior VP approval) in order for them to get the 
deal. :)

      Travis



      On 11/7/2016 2:06 PM, Chuck McCown wrote:

        Doesn’t sound like it if there are commissions and royalties now.  

        From: Chuck Hogg 
        Sent: Monday, November 07, 2016 1:47 PM
        To: [email protected] 
        Subject: Re: [AFMUG] OT Travis and Shark Tank

        The big question, is it still what the offer was on the show?

        Regards,
        Chuck

        On Mon, Nov 7, 2016 at 1:16 PM, Travis Johnson <[email protected]> wrote:

          Correct. We only got the actual deal paperwork from him three weeks 
ago.

          Travis


          On 11/7/2016 10:56 AM, Chuck Hogg wrote:

            Wow.  So since June and still no deal with Daymond?

            Regards,
            Chuck

            On Mon, Nov 7, 2016 at 12:48 PM, Travis Johnson <[email protected]> 
wrote:

              Yes, filmed in June. We spent $4,000 on FB ads and generated 
$108,000 in sales. We also blew up the FB and Instagram pages, and ran a BOGO 
sale all at the same time. We have over 200k followers on FB right now.

              Travis



              On 11/7/2016 10:35 AM, Chuck McCown wrote:

                So it must have been filmed in June.
                She mentioned dumping a bunch of coin on advertising.  Was that 
all on FB?

                From: Travis Johnson 
                Sent: Monday, November 07, 2016 10:18 AM
                To: [email protected] 
                Subject: Re: [AFMUG] OT Travis and Shark Tank

                Honestly, not much... :(

                Over the last 3 days, we have seen about $70,000 in additional 
sales... so it made a difference, but not what we were hoping for. Our single 
biggest day was in June this year, when we went all out on marketing and FB ads 
and we did $108,000 in sales in a single day.

                Travis



                On 11/7/2016 10:07 AM, Chuck McCown wrote:

                  What did the show to to sales in the past few days?

                  From: Travis Johnson 
                  Sent: Monday, November 07, 2016 10:05 AM
                  To: [email protected] 
                  Subject: Re: [AFMUG] OT Travis and Shark Tank

                  Hi,

                  The Shark Tank episode was very edited and chopped together. 
She was actually in front of the sharks for over 90 minutes... they cut it down 
to 8. Here is the basic summary:

                  She started the company with her brother after he gave her 
about $2,000 to buy inventory. They tried out for Shark Tank (4 years ago) and 
didn't make it past the first stage. Another person saw a local news episode 
about her and the company, and contacted her. He gave her $3,000 in cash, and 
paid her rent for a year in exchange for 50% of the company (basically buying 
out her brother). 

                  Those two were involved for about 2 months before they 
realized they needed more money and expertise to make anything happen. They 
contacted me via email, and we had a meeting. We told them in the meeting we 
would do an investment, and asked how much and what they would give up. They 
told us $30,000 for 50% of the company. We gave them exactly what they asked 
for. Also, at this point, her total sales for all of 2014 was $7,000. That's 
TOTAL SALES... not profit. So there are four of us, each at 25% ownership right 
now.

                  We then took the company from $9,000 total sales in 2014 to 
$1 million in sales in 2015. We provided business experience, obtained a line 
of credit at the bank, helped setup the e-commerce website, helped finance 
inventory (doing a personal loan to the company), etc.

                  We then put a CEO in late 2015 that has helped take the 
company from $1 million in 2015 to now we will do over $4 million in 2016.

                  There is not a single person I know of that would have 
invested $30k to a business that had only done $7k in total sales for the year. 
No shark, no other investor I have ever talked to about this deal. Everyone 
just laughs when I tell them.

                  This episode was actually filmed about three months ago. We 
only received paperwork from Daymond's group about two weeks ago, and we are 
still in negotiation with him. The deal paperwork is SUBSTANTIALLY different 
than the episode shows ($400k for 20%). He has had no involvement with the 
company thus far, and does not have any ownership or equity yet.

                  Reality TV is not very real. LOL

                  Travis



                  On 11/7/2016 8:56 AM, Chuck Hogg wrote:

                    So Travis, are you a 1/5th partner now instead of a 1/4th?  
Not bad that you got in that cheap and Daymond paid some major change.

                    Regards,
                    Chuck

                    On Sat, Nov 5, 2016 at 12:09 AM, Chuck McCown 
<[email protected]> wrote:

                      Odd, I was expecting Kevin but you got Daymond and 
nothing was mentioned about royalties.  
                      Did she say she had $100K revenue in one day?
                      What e commerce platform?
                      Where was that ad buy she mentioned?






                  On 11/7/2016 8:56 AM, Chuck Hogg wrote:

                    So Travis, are you a 1/5th partner now instead of a 1/4th?  
Not bad that you got in that cheap and Daymond paid some major change.

                    Regards,
                    Chuck

                    On Sat, Nov 5, 2016 at 12:09 AM, Chuck McCown 
<[email protected]> wrote:

                      Odd, I was expecting Kevin but you got Daymond and 
nothing was mentioned about royalties.  
                      Did she say she had $100K revenue in one day?
                      What e commerce platform?
                      Where was that ad buy she mentioned?














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