I've got a couple of trade shows coming up and one of the things which gets pushed pretty hard to exhibitors is advertising of various types.
One of the recurring types of advertising that I'm skeptical about is the random ad in either the show guide or some sort of daily newspaper type publication covering the show. Personally I rarely look at a show guide except perhaps for a schedule/agenda. The daily show newspaper publications are even less likely to get my attention. So I'm curious if it's just me who ignores these or if it's everyone. If it's everyone then I'm not going to get suckered in again. If it's not, and these do get read, maybe I should reconsider my position on the value of these ads. Thoughts?
