The best advertising is loot, free loot, ideally free production loot, not some mousepad loot. The few trade shows Ive gone to in this industry or any other ive been involved with, the guides end up rolled up in the back pocket only opened for schedules then used for mud collectors on the floorboard of the car. Occasionally the edge is used to jot something down like the name of a recommended liquor, I bet thats an untapped resource, buy the margin space, put in ruled lines for note taking with your money shot advert.
On Tue, Jan 31, 2017 at 11:59 AM, Forrest Christian (List Account) < [email protected]> wrote: > I've got a couple of trade shows coming up and one of the things which > gets pushed pretty hard to exhibitors is advertising of various types. > > One of the recurring types of advertising that I'm skeptical about is the > random ad in either the show guide or some sort of daily newspaper type > publication covering the show. Personally I rarely look at a show guide > except perhaps for a schedule/agenda. The daily show newspaper > publications are even less likely to get my attention. > > So I'm curious if it's just me who ignores these or if it's everyone. If > it's everyone then I'm not going to get suckered in again. If it's not, > and these do get read, maybe I should reconsider my position on the value > of these ads. > > Thoughts? > > -- If you only see yourself as part of the team but you don't see your team as part of yourself you have already failed as part of the team.
