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> From: [email protected]
> To: [email protected]
> Subject: alfa-digest V10 #2515
> Date: Thu, 12 Jan 2012 07:30:23 +0000
>
>
> alfa-digest        Thursday, January 12 2012        Volume 10 : Number 2515
>
>
>
> Forum for Discussion of Alfa Romeos, etc.
>        Richard Welty <[email protected]>
>        Digest Coordinator
>
> Contents:
>
>      Re: [alfa] yech!
>      Re: [alfa] yech!.....On the other hand
>      Re: [alfa] yech!.....On the other hand
>      [alfa] administrivia: Powell's Books
>
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> ----------------------------------------------------------------------
>
> Date: Tue, 10 Jan 2012 11:45:04 -0800
> From: George Graves <[email protected]>
> Subject: Re: [alfa] yech!
>
> It's like I've been saying for about 10 years now. There is no more
> Alfa Romeo. They are just badge-engineered Fiats. There's no more Alfa
> DNA in them. Alfa Romeo, like Lancia before it, has been swallowed
> whole. It's just a name. If they can re-badge an Alfa Giulietta as a
> Dodge Dart what does that say about Fiat's commitment to Alfa Romeo as
> a brand? It says that they don't care and it's just a name and that
> name means nothing. Who gives a good goddamn? The Alfas we have are
> real Alfas. We will never see their like again, and even if Fiat were
> to sell the brand to someone else such as VW, the magic is gone,
> everything that was Alfa Romeo is in a museum or in private hands. The
> car company is 25 years gone. That's more than a generation and more
> than generation kills any company's DNA. Ask the Bugatti Owner's Club.
>
> I've seen this same thing happen in other fields. In addition to my
> Italian car jones, I'm also an audiophile. Years ago, there was a
> great company called Fisher. They made really good high-end audio
> equipment. In fact Avery Fisher Hall in Lincoln Center, NYC, was named
> after the founder and president of Fisher Audio. When old man Fisher
> died, the company folded and the name was sold to some smarmy
> marketing company. Soon, cheap receivers and other components from
> Korea started showing up at places like K-Mart with the name "The
> Fisher" with the Fisher logo (a bird carrying a musical note in its
> beak) emblazoned all over them. Were they really Fisher components?
> No. Because in many cases, the exact same junk was also being sold
> under the names "York" and "Emerson"  and "Crosley" (Two more now
> defunct American electronics company name). Was Marantz still Marantz
> after old Sol Marantz sold the company to the Japanese? Today, after
> passing through half a dozen hands, the name Marantz belongs to
> Philips of the Netherlands and everything is designed in Japan and
> built either in Japan or in China. There is no Marantz in Marantz
> gear. Hasn't been for decades.
>
> So, how can a car called an "Alfa Romeo" be a real Alfa Romeo when
> it's made by another company other than Alfa Romeo (a company which no
> longer exists) who merely slaps that name on products that might just
> as well be named "Fiat", "Lancia", or even "Dodge"?
>
> G.
>
>
> On Jan 10, 2012, at 6:14 AM, ira kaufman wrote:
>
> > Dodge Dart - the Italian connection delivers a 40 mpg Alfa Giulietta
> > rework
> > --
> > to be removed from alfa, see http://www.digest.net/bin/digest-subs.cgi
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> ------------------------------
>
> Date: Tue, 10 Jan 2012 15:23:43 -0500 (EST)
> From: [email protected]
> Subject: Re: [alfa] yech!.....On the other hand
>
> Italian engineering, and made in the USA under Italian management. Who
> knows, maybe worth a look. I've driven several Fiat 500s a total of over
1000
> miles. I'd have one, but there is no room in the garage or driveway. (4
> Alfas, 2  P1800s, one 122 and an Axiom, not counting my wife's S60)
>
>
> In a message dated 1/10/2012 2:45:25 P.M. Eastern Standard Time,
> [email protected] writes:
>
> So, how  can a car called an "Alfa Romeo" be a real Alfa Romeo when
> it's made  by another company other than Alfa Romeo (a company which no
> longer  exists) who merely slaps that name on products that might just
> as  well be named "Fiat", "Lancia", or even  "Dodge"?
>
> ------------------------------
>
> Date: Tue, 10 Jan 2012 15:08:36 -0800
> From: George Graves <[email protected]>
> Subject: Re: [alfa] yech!.....On the other hand
>
> The car's worth as an automobile is not the point nor is it in
> question. It may be excellent, certainly the Fiat 500 is an impressive
> car with great engineering (that multi-air engine technology is
> apparently a real advance in engine management). The point is that a
> new Alfa is simply not an Alfa. It may be a great Fiat, but there is
> no Alfa DNA in it and when the same car is being sold with several
> different badges, what does the name mean any more? It's like the
> original Mini. You could buy it as a Morris, an Austin, a Wolseley, a
> Van den Plas or a Riley, but it was the same car. Oh, the Wolseley and
> Riley may have had tail-fins that the Austin and the Morris versions
> didn't have but other than that, they were exactly the same car just
> as the Austin-Healey Sprite and the MG Midget were the same car. What
> did this kind of "badge engineering" get BMC? Out of business, that's
> what it got 'em.
>
> George Graves
> '86 GTV-6 3.0 'S'
>
>
>
>
> On Jan 10, 2012, at 12:23 PM, [email protected] wrote:
>
> > Italian engineering, and made in the USA under Italian management.
> > Who knows, maybe worth a look. I've driven several Fiat 500s a total
> > of over 1000 miles. I'd have one, but there is no room in the garage
> > or driveway. (4 Alfas, 2 P1800s, one 122 and an Axiom, not counting
> > my wife's S60)
> >
> > In a message dated 1/10/2012 2:45:25 P.M. Eastern Standard Time,
[email protected]
> >  writes:
> > So, how can a car called an "Alfa Romeo" be a real Alfa Romeo when
> > it's made by another company other than Alfa Romeo (a company which no
> > longer exists) who merely slaps that name on products that might just
> > as well be named "Fiat", "Lancia", or even "Dodge"?
>
> ------------------------------
>
> Date: Thu, 12 Jan 2012 07:30:02 +0000
> From: Richard Welty <[email protected]>
> Subject: [alfa] administrivia: Powell's Books
>
> Other ways to support the digest
>
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> ------------------------------
>
> End of alfa-digest V10 #2515
> ****************************
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