> Dear All,
> 
> The HCI group, Napier University, are currently involved in producing a
> proposal for a research cluster under the AHRB/EPSRC -Designing for the
> 21st Century initiative. Our proposal is almost complete but we are still
> looking for members for our cluster. If you are interested in being a
> member of this cluster, please can you submit an expression of interest to
> us in the form of a letter of support to the address at the end of this
> email. We will in turn include your name and organisation in the proposal;
> you will be registered as a member of the cluster and will be contacted
> about forth coming events should the proposal be successful.
> 
> The deadline for our proposal submission is 30th of June so we need
> responses quickly. Preferably before the 25th.
> 
> An outline of the cluster's aims and activities are given below.
> 
> Best wishes
> 
> Shaleph O'Neill
> 
> 
> Semiotics and the Design of Interactive Media Systems - A Designing for
> the 21st Century Research Cluster
> Summary
> Semiotics has long been used in various media and design disciplines as a
> powerful theoretical tool for understanding the communication of meaning
> through the use of sign systems. Design in the 21st century, however, is
> about the design of new media; media that are interactive. The aim of this
> research cluster is to explore the relationships between semiotic theories
> and new interactive media that encourage new ways of thinking about design
> across a new multi-disciplinary network of researchers practitioners and
> educators. New media means new interactions in both personal and ambient
> space. This research cluster will explore the semiotic theories that exist
> in many design domains  -from product design and architecture through to
> computer semiotics and interaction design - in relation to the development
> of semiotic theory that is specifically suitable for use in the design of
> contemporary and future digital media. It addresses issues described in
> the 'People Working in Design' heading proposed by the AHRB and EPSRC
> cluster initiative, with some overlap into the other areas. The outcome
> will be an understanding of the role semiotics has to play in the design
> of interactive systems for the 21st Century and a road map for its further
> exploration.
> Cluster Activities
> Workshop 1, January-February: The focus of the this workshop will be on
> establishing the theoretical basis for how semiotics is understood and
> used across the interactive media design community as a whole, trying to
> find common ground across the various semiotic approaches that already
> exist. Establishing the areas and theories that are most relevant to the
> community as a whole. 
> 
> Workshop 2, March-April: This workshop will concentrate on issues that
> have arisen out of the previous theory workshop. In particular it will
> focus on the use of semiotic analysis techniques as used in HCI research
> and the design community, opening up the discussion about how and why they
> are useful, and what particular strengths semiotics might have over other
> analysis techniques.
> 
> Workshop 3, May-June: An important part of this workshop will be an actual
> design session, where groups of theorists and designers will build
> prototypes of an interactive system using semiotic theory as the
> grounding. Here the discussion might be about the strengths and weaknesses
> of different semiotic approaches to design and the level of detail
> required from the theory used.
> 
> Summer School, July-September: A three-day residential summer school will
> take place near Edinburgh and will be organized by Napier University. The
> aim will be to discuss the work of the cluster so far developing proposals
> for a research agenda for further work. Discussion will be based on
> position papers on the future directions of semiotic theory and
> interaction design research. With a view to building on what has been
> developed within the cluster and identifying where semiotic theory and
> interaction with new digital technology meet to produce an interesting and
> rich research agenda. This is important for assessing the work of the
> cluster before reporting at the cluster conference in October as well as
> moving towards further work and connections beyond the cluster to develop
> the community.
> 
> 
> 
> 
> Shaleph O'Neill
> The HCI Group 
> School of Computing
> Napier University
> Edinburgh, EH10 5DT
> +44 0131 455 2699 
> s.o'[EMAIL PROTECTED]
>  
> 
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