Perhaps, ARRL has hired a better advertising manager. I like it when others
make us think. Good for the mind.
Thanks
Dave, W3ST - W3CRA
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----- Original Message -----
From: "Peter Markavage" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Tuesday, October 23, 2007 1:42 AM
Subject: Re: [AMRadio] Followup on IARU bandplan
Seems to me these types of advertisements were quite popular back in the
50's and 60's. I remember National, Hallicrafters, and several other
manufacturers using this type of ad in QST, CQ, and 73 mags. It clearly
states at the bottom that it's an advertisement. What's the big deal?
Next, are we going to pound them for all those past April Fool articles
misleading readers? How about the glossy paper; sometimes difficult to
see the text (eye strain) when you have a lamp directly pointed at it.
Pete, wa2cwa
On Mon, 22 Oct 2007 23:45:21 EDT [EMAIL PROTECTED] writes:
I wonder how many people noticed the "fake article" advertisement in
a recent
QST... here's a recent discussions about it...
- - - - - - - -
Good Morning -
On page 29 of the October, 2007, QST, I was disappointed to see a
Kenwood advertisement deliberately made to appear to be a QST
feature
article. The layout, font choices, even the use of a large, colored
drop-cap character at the start of the story - all were aimed at
misleading the reader into thinking the page is a QST article rather
than an advertisement.
This old trick is unworthy of QST.
Steve WD8DAS
- - - - - - - -
To which Debra Jahnke of QST responded:
>I am sorry that you were unhappy with the Kenwood advertorial.
>As you know, an advertorial is an advertisement designed to
>simulate editorial content, while at the same time offering valid
>information to prospective buyers, and is an accepted advertising
>practice. Our internal rules dictate the company uses their full
>logo and their contact information in addition to the word
>Advertising on the page. Most mainstream magazine
>advertorial rules are not as stringent.
That is fine for mainstream magazines. But QST has more at stake
as the
journal of the ARRL. Over the years extensive efforts have been
made to ensure
fairness and truth in the reviews of amateur equipment in QST,
hopefully
unbiased by corporate pressure or propaganda, and this sort of
deliberately
misleading advertising un-does all that work. It introduces a
question in the mind
of the members and readers: "Is this article or review really
unbiased?" Or,
"is it just a paid advertisement or press release piece?"
>However, you are certainly entitled to your opinion regarding
>this form of advertising
Actually, as a long-time member of the ARRL I hope I am entitled to
a bit
more than just my opinion. -grin- I expect my views to be
considered in the
policies of the league and its publications.
Thanks for your response...
Steve Johnston, WD8DAS
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