Ok I am ready to get run over by a Mack Truck but if more hams supported the ARRL and didn't bitch about them at every turn then they could afford not to do that... Big deal I say and so what if they made an add look like an article...Guess that they did good because ya all read it and that is what they intended by doing it. Being in Sales myself and being one of those hated guys that does messages on hold for the telephone and over head advertising I understand why they do it. And guess what they got you guys to write about Kenwood.
Bob W1PE -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of david knepper Sent: Tuesday, October 23, 2007 7:27 AM To: Discussion of AM Radio in the Amateur Service Subject: Re: [AMRadio] Followup on IARU bandplan Perhaps, ARRL has hired a better advertising manager. I like it when others make us think. Good for the mind. Thanks Dave, W3ST - W3CRA Collins Radio Association www.collinsra.com Join the largest Collins group in the world Nets on 7208 at 4:30 EDST every day and Monday at 3805 at 8 PM EDST ----- Original Message ----- From: "Peter Markavage" <[EMAIL PROTECTED]> To: <[email protected]> Sent: Tuesday, October 23, 2007 1:42 AM Subject: Re: [AMRadio] Followup on IARU bandplan > Seems to me these types of advertisements were quite popular back in > the 50's and 60's. I remember National, Hallicrafters, and several > other manufacturers using this type of ad in QST, CQ, and 73 mags. It > clearly states at the bottom that it's an advertisement. What's the > big deal? Next, are we going to pound them for all those past April > Fool articles misleading readers? How about the glossy paper; > sometimes difficult to see the text (eye strain) when you have a lamp > directly pointed at it. > > Pete, wa2cwa > > On Mon, 22 Oct 2007 23:45:21 EDT [EMAIL PROTECTED] writes: >> >> I wonder how many people noticed the "fake article" advertisement in >> a recent QST... here's a recent discussions about it... >> >> - - - - - - - - >> Good Morning - >> >> On page 29 of the October, 2007, QST, I was disappointed to see a >> Kenwood advertisement deliberately made to appear to be a QST feature >> article. The layout, font choices, even the use of a large, colored >> >> drop-cap character at the start of the story - all were aimed at >> misleading the reader into thinking the page is a QST article rather >> >> than an advertisement. >> >> This old trick is unworthy of QST. >> >> Steve WD8DAS >> - - - - - - - - >> >> To which Debra Jahnke of QST responded: >> >> >I am sorry that you were unhappy with the Kenwood advertorial. As >> >you know, an advertorial is an advertisement designed to simulate >> >editorial content, while at the same time offering valid information >> >to prospective buyers, and is an accepted advertising practice. Our >> >internal rules dictate the company uses their full logo and their >> >contact information in addition to the word Advertising on the page. >> >Most mainstream magazine advertorial rules are not as stringent. >> >> That is fine for mainstream magazines. But QST has more at stake as >> the journal of the ARRL. Over the years extensive efforts have been >> made to ensure >> fairness and truth in the reviews of amateur equipment in QST, >> hopefully >> unbiased by corporate pressure or propaganda, and this sort of >> deliberately >> misleading advertising un-does all that work. It introduces a >> question in the mind >> of the members and readers: "Is this article or review really >> unbiased?" Or, >> "is it just a paid advertisement or press release piece?" >> >> >However, you are certainly entitled to your opinion regarding this >> >form of advertising >> >> Actually, as a long-time member of the ARRL I hope I am entitled to a >> bit more than just my opinion. -grin- I expect my views to be >> considered in the >> policies of the league and its publications. >> >> Thanks for your response... >> >> Steve Johnston, WD8DAS > ______________________________________________________________ > Our Main Website: http://www.amfone.net > AMRadio mailing list > List Rules (must read!): http://w5ami.net/amradiofaq.html List Home: > http://mailman.qth.net/mailman/listinfo/amradio > Help: http://mailman.qth.net/mmfaq.html > Post: mailto:[email protected] > To unsubscribe, send an email to [EMAIL PROTECTED] with > the word unsubscribe in the message body. ______________________________________________________________ Our Main Website: http://www.amfone.net AMRadio mailing list List Rules (must read!): http://w5ami.net/amradiofaq.html List Home: http://mailman.qth.net/mailman/listinfo/amradio Help: http://mailman.qth.net/mmfaq.html Post: mailto:[email protected] To unsubscribe, send an email to [EMAIL PROTECTED] with the word unsubscribe in the message body. ______________________________________________________________ Our Main Website: http://www.amfone.net AMRadio mailing list List Rules (must read!): http://w5ami.net/amradiofaq.html List Home: http://mailman.qth.net/mailman/listinfo/amradio Help: http://mailman.qth.net/mmfaq.html Post: mailto:[email protected] To unsubscribe, send an email to [EMAIL PROTECTED] with the word unsubscribe in the message body.
