In the eve of the first 50 winners being announced, in my opinion,
this is as good as it gets for us small time developers.
No other developer contest that I know of offers so many significant
prizes with little capital costs to enter.
You just need a fast enough computer with enough memory and you can
develop and submit.
No phone to buy, no developer fees to pay, etc.
Anyone with a good idea can implement it.  (Within the simulator's
limitations of course.)
It was a good time to implement those ideas that have been in our
heads before they "die on the vine."

Apple has called out for developers applications with what I believe
is one winner for apple products.

Other wireless operators have developers contests with what I believe
is one winner for a smaller prize.

The ADC 1 was open for most everyone.
Old and new, toe-to-toe, on the starting line and ending on the finish
line.

To me, it was like getting a job interview at Google with our apps
being the ones being reviewed by many people.
It required resourcefulness and attentiveness to think like the judges
and put together something that could be reviewed well.
(custom tracks for LBS simulator, quick start readmes, dummy-proofing,
etc.)

To me, it was also like pitching your idea to Venture Capitalists with
a demo without most of the downsides.
You can get the money with no equity strings attached.
Of course, it is a quasi-NDA (non-disclosure agreement) which gives
Google the right to disclose the winners.
But, who says that VCs won't steal your ideas?

I am glad to be a part of this great competition.

I believe ADC 2 will be tougher because it is intended to start after
the first phones ship.
Now you have to test your app on real phones and deal with issues like
battery life, CPU speed, lower and unreliable network throughput, etc.

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