On Fri, Aug 27, 2010 at 10:08 AM, Chris Stewart <[email protected]>wrote:

> * Put some context around doubled.  From 1 to 2, 100 to 200, 1,000 to
> 2,000?
> * How many cancels are in these numbers?  I've got to believe that with a
> less informative, and more "catchy" message, people know less about what
> they're buying and end up canceling when they find out it's not what they
> expect.
> * It would be interesting to see the before and after descriptions you're
> using in the market for your app.
>

Yes, yes, and yes. Also:
* Did you update at any point in this time frame?
* Did you happen to get featured at any point in this time frame?
* Were there any new Android devices released in this time frame?

While your anecdote is indeed interesting, it definitely warrants exploring
the other factors that may have been involved.
A one week experiment for one app is not, statistically speaking, sufficient
proof  to "believe in this theory that feature list don't sell."

An interesting follow up to this experiment would be to change your
description back to what you had originally and see if your sales are cut in
half. Though I don't know if that's something you're interested in finding
out =P

-------------------------------------------------------------------------------------------------
TreKing <http://sites.google.com/site/rezmobileapps/treking> - Chicago
transit tracking app for Android-powered devices

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