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Send the resume with contact information o [email protected] Title: SAS Workplan Resource Location: Long Island, NY Duration: 3 Months Role: * Work with HP team to develop a workplan for the development and delivery of customer segmentation capability using SAS. Segmentation model will be based on advanced statistical analysis of a customer's viewing profile. * Resource will also provide as part of the workplan, estimates of time and resources (including role definitions) required to complete the work * Resource will need to come up to speed quickly on the project and the data environment in order to gauge level of effort and approach Building the segmented viewer profile (the work that this resource will be estimating) will involve: 1) Examining / analyzing existing dimensional data, including demographic and sociographic data associated with the viewer profile. 1) Examining / analyzing of Set-Top Box (STB) tuning event data with the viewer profile to derive patterns of viewing behavior. 2) Derivation of additional dimensional attributes for a given viewer profile based on observed and analyzed patterns of behavior. This may include, but is not limited to, derived measures, components, etc. 3) Creating the associated models that will be used to score the appropriate viewer profiles in the Audience Measurement Data Warehouse for each identified segment. We want the person doing the estimation to actually have done this sort of work before. Potentially, this resource will be retained to actually perform the delivery of these services (ie. as the lead SAS resource). Resource Requirements: * Hands-on experience in creating customer segmentation models using SAS (Statistics and Enterprise Miner) in an extremely large relational database environment to support marketing and/or advertising business objectives, preferably in media, communications, financial services industries * Proven ability to o define the business objective o evaluate and obtain data o perform exploratory data analysis o create segmentation models o test segmentation models o implement segmentation models o document and present results to senior-level business and technical executives o create plans to execute the above * In depth knowledge of utilizing behavioral data, attitudinal data, and customer value data in creating distinct customer segments for marketing * In depth knowledge of "best-in class" modeling techniques for customer segmentation, e.g. o Exploratory Data Analysis o Cluster Analysis o C&RT o CHAID o Factor Analysis and Principle Components Analysis o Discriminant Function Analysis o Neural Nets and other genetic algorithms o Others * Similar experience in creating customer behavior predictive models * Graduate degree in statistics, mathematics, operations research a plus * Industry association (e.g., Direct Marketing Association, Marketing Science Institute) affiliation and activity a plus * Peer reviewed publication a plus Regards Soni Kanth Technical Recruiter| Clear Thought Solutions LLC. Email: <mailto:[email protected]> [email protected] Direct : 919-290-7580 , 919-300-5521 X 37 Yahoo IM: [email protected] Gmail: [email protected] Fax 347.296.3797 1135 Kildaire Farm Rd, Suite 311-10, Cary, NC 27511 http://www.clearthoughtsolutions.com/ P please consider the environment before printing -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
