Hi Brad, good information there. Thanks. Raised the price, see what happens.
On Dec 19, 2:45 am, Brad Gies <[email protected]> wrote: > From the other comments it seems it's not related to price at all... > but I thought I'd offer this anyway as it might help you make more money > :). > > For items under $10, $7.99 and $8.99 are kind of a no-man's land. They > aren't good price points. In the minds of the average consumer, there > are 4 price points at $10 and under, and they are "close to $1", under > $5, over $5, and $10. So.. in the range you are talking about ($7.99 and > $8.99), the better price points are $6.99 (gets the just over $5 price > point in almost every consumers mind) and if you are going to sell it at > $8.99, you may as well make it $9.99 because the average consumer > doesn't see any difference between $8.99 and $9.99 especially when there > is no tax involved, because $9.99 without tax is under $10 and so is > $8.99. So, if you're going to sell it at $8.99, you might as well make > the extra dollar and sell it at $9.99. > > Of course, it's always more complicated than that simple explanation, > and you do have to take into consideration what similar apps are selling > for... but in this price range (under $10)... a higher price implies > higher quality in the consumer's mind, so don't be scared to price your > app higher than your competitors. Probably you should experiment with > both $6.99 and $9.99 to determine what the better price point is (which > do you make more money at ?). > > Sincerely, > > Brad Gies > ----------------------------------------------------------------------- > Bistro Bot - Bistro Blurbhttp://bgies.com > http://nocrappyapps.comhttp://bistroblurb.com > http://forcethetruth.comhttp://ihottonight.com > ----------------------------------------------------------------------- > Everything in moderation, including abstinence (paraphrased) > > Every person is born with a brain... Those who use it well are the successful > happy ones - Brad Gies > > Adversity can make or break you... It's your choice... Choose wisely - Brad > Gies > > Never doubt that a small group of thoughtful, committed people can > change the world. Indeed. It is the only thing that ever has - Margaret Mead > > On 17/12/2010 10:08 PM, Zsolt Vasvari wrote: > > > > > You could be right, and thanks for the insight. But my sales were > > fine after I raised the price for a few days. > > > My nearest competitor is more than me, btw. > > > On Dec 18, 11:36 am, Brad Gies<[email protected]> wrote: > >> It's not logical, but from reading a lot of marketing stuff over the > >> last 40 years, I think I can tell you what the problem is... > > >> Most people kind of round stuff off in their minds... and normally to a > >> multiple of $5..... SO.. $8.99 rounds to $10... while $7.99 rounds to > >> $5, so physiologically speaking you have doubled your price. ;). > > >> Just a rough stab at telling you why is that most people ignore the .99 > >> part of a price (unless it is very close to a multiple of $5, so $9.99 > >> is $10, $4.99 is $5 etc.)... so $8.99 becomes $8 and rounds to $10, > >> while $7.99 becomes $7 and rounds to $5. > > >> Can't guarantee it... and the only way you will know for sure is to > >> change the price back to $7.99 and see if sales come back to normal. I > >> can tell you that price points are incredibly important in marketing, > >> and even more important in the low range of prices. > > >> Hopefully, it's a market glitch... but if it doesn't solve itself... try > >> putting the price back. > > >> Sincerely, > > >> Brad Gies > >> ----------------------------------------------------------------------- > >> Bistro Bot - Bistro Blurbhttp://bgies.com > >> http://nocrappyapps.comhttp://bistroblurb.com > >> http://forcethetruth.comhttp://ihottonight.com > >> ----------------------------------------------------------------------- > >> Everything in moderation, including abstinence (paraphrased) > > >> Every person is born with a brain... Those who use it well are the > >> successful happy ones - Brad Gies > > >> Adversity can make or break you... It's your choice... Choose wisely - > >> Brad Gies > > >> Never doubt that a small group of thoughtful, committed people can > >> change the world. Indeed. It is the only thing that ever has - Margaret > >> Mead > > >> On 17/12/2010 6:34 PM, Zsolt Vasvari wrote: > > >>> My sales have started to decline about 10 days ago and now they are at > >>> about 50% compared to then. > >>> Has anybody seen anything like this with their own apps? I am at a > >>> loss as I cannot see a reason for this -- my ratings are as high as > >>> ever, no 1-stars to scare people off, no "hot" competitor app. I did > >>> increase the price by $1 about 14 days ago, but that actually lead to > >>> more sales for a few days after, so I don't know. The $1 increase is > >>> from $7.99 to $8.99, so percentage-wise it's not that much. > >>> As I am typing, I'm going on a 5 hour without a sale lull, with only a > >>> couple of "Declined authorizations." I've evem seen an 11-hour lull > >>> also which has never happened since day one. > >>> I mean it's possible that my app has run its course and most people > >>> who wanted it had bought it or a competitor's, but that's pretty hard > >>> to believe. > >>> Anybody with any insights?- Hide quoted text - > >> - Show quoted text -- Hide quoted text - > > - Show quoted text - -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
