> Since the content in question is going on /sdcard (right? right?!?),

Ad images and banners should be placed on the SD card, but private
data for accounting (number of times an ad had been shown, click-
through-rate, last ad shown, etc.) could be stored in a content
provider, and it makes sense to share this content provider among
several applications installed (e.g. so that the end user is not
presented the same ad in every application they launch).

Peli

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