After some thought on my answer, I will add that there is something that 
actually can be done. I don't know how it actually affects the ratings but 
it does seem that it might help. This only goes for people who leave 
comments...

If you view your app in the web portal (play.google.com), under comments 
you'll see thumbs up, down and spam. I routinely mark stupid comments with 
a thumbs down and good ones (good or bad, but well written) with a thumbs 
up. The order comments display isn't strictly chronological so perhaps by 
rating them, the order does change. If I'm the only one who ever does this, 
then perhaps I can influence what comments float to the top and what ones 
get buried. Your mileage may vary.

-John Coryat

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