Many developers force users to purchase something in order to remove advertisements from their apps. While this may seem to be a good revenue model, it tends to annoy and anger users. It has some other serious consequences as well.
One of the important metrics in calculating the CPC (Cost per Click) is the CTR (Click Through Rate). A low CTR will also result in a lower CPC. By forcing users to view ads that they will never click on developers actually are lowering their earning potential. One way to raise CPC, CTR and customer satisfaction is to allow users to opt out of advertising without charging them. It's not only good for customer relations but also the bottom line. How many users actually pay to remove ads? It has to be a very low rate compared to the number who are frustrated and annoyed at seeing ads. The good will alone makes this worthwhile. The real benefit is increased CPC and CTR. We've recently implemented AdMob advertising in our main app and have had virtually no complaints at all. A couple of users have missed the several places where we state that "Anyone, anytime can opt out of ads" and contacted us. When they understand the way we've set it up, universally, the former angry user is now an ecstatic one. In addition, we're seeing excellent CTR and eCPM (effective Cost per thousand). I can't say with impunity that our opt out policy is causing the high eCPM but it probably is helping. Consider free opt out for your advertising supported apps. It's good for everyone. -John Coryat -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
