Let's be civil here. No one has proposed "annoying the hell out of your 
users". If you do, the users will uninstall you long before they make any 
sort of opt out decision. 

I can agree with several people here. 

Fran and William are right about the math. John's approach does not bring 
him more revenue, and likely reduces it by a small amount. CTR and eCPM are 
vanity metrics. 

Nonetheless, John's approach is reasonable if it is worthwhile to give up a 
miniscule amount of revenue, in exchange for increased goodwill and 
decreased support costs. I've been known to give a few refunds that were 
entirely undeserved, just because I have better things to do than argue 
with customers.

But William's approach also makes sense. Let's not use words like blackmail 
and hostage.  You are offering something of value, ad free use of your app. 
In a free market, the user can accept the offer and pay, decide that the 
ads aren't really that bad and decline, or even decide to uninstall your 
app. No hostages, no blackmail. Certainly there are other offers you could 
make to your users, alone or in combination. Since there is a way to opt 
out of ads, albeit a paid one, reasonable people are less likely to 
complain. UNreasonable people, well, they might still do that . . . 

I am not using ads for a revenue source in anything right now. Personally, 
I wouldn't take John's approach for the simple reason that I'd never get 
around to implementing it. I have several hundred things on a list that I 
could do to make things better for my customers: features, usability, 
content, etc. I think it fair to prioritize such requests above those 
things that would make life easier for the people who are unwilling to pay, 
neither through accepting ads nor making a purchase.  That puts it at the 
bottom of the list which means I will get to it approximately. . .  never. 

I'm not in business to please everyone. Don't get me wrong - I want those 
who do purchase and use my products to have a great experience. But you 
could release an app with no monetization whatsoever and it would still get 
complaints. You can't expect those of us who want/need to earn revenue to 
be exempt. 

Nathan

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