This Is Martin Zeller from Agile Enterprise Solutions,
This is Reference for Following Position
***** Please reply with Resume, Work Authorization , Rate & Contact Details
*Job Title: Adobe Marketing Cloud consultant*
*Location:* Milwaukee, WI
*Duration:* 6+ Months
*Interview Type: * Phone+ Skype
*Primary Skills: Adobe Marketing Cloud components, multi-report
suites tagging, Dynamic Tag Management (DTM)*
v *Gather technical requirements and implement Adobe Marketing Cloud
components and multi-report suites tagging using Dynamic Tag Management
v Write Solution Design Reference (SDR) documents, analytics roadmaps,
test plans, and project documentation
v Agile development, gather business requirements, write use case models,
and create dataflow diagrams
v Work with cross-functional groups and vendors to identify solutions and
enhancements for current and future products planning, and to gather and
solicit business requirements.
v Facilitate client meetings and JAD sessions, map stakeholders and
conduct fact-finding discussions, interviews, negotiate and reach
agreements on the scope, goals, performance targets, success metrics, and
budgets for projects.
v Translate requirements into functional design and create technical
specifications to be used by developers.
v Work closely with IT and Business partners to support in Adobe Analytics
implementation, Adobe Dynamic Tag Management (DTM) and Adobe Tag Manager.
v Project-manage elements of web analytics road map and ensure
enhancements make release schedules promptly.
v Write use cases, create process flows, and/or create system architecture
diagrams and sequence documents.
v Develop user scenarios and specifications for tracking online shopping
behavior using Adobe Analytics (SiteCatalyst).
v Implement Adobe Analytics Multi-suite tagging (sending SiteCatalyst data
to two or more report suites).
v Configure SiteCatalyst Custom Traffic Variables (sProps) to track and
capture traffic metrics for Pageviews, Instances (time particular values
was sent to the traffic variable), Visits, various types of Unique
Visitors, and Total Time Spent, Pathing, Hierarchy Variables, and List
v Configure SiteCatalyst Success Events (KPIs) (Counters, Currency, and
Numeric) purchase events such as Orders, Revenue, Cart (opens, views,
checkouts, adds, removes, Units and Lead Form Submission.
v Configure Adobe SiteCatalyst Conversion Variables (eVars), used Campaign
Conversion, Counter Conversion, to breakdown success events into manageable
buckets such as (allocation, linear allocation across multiple visits, and
expiration for cookies).
v Use Adobe Analytics SiteCatalyst and Adobe Data Connectors as an
integration hub to create custom reports and dashboards for E-mail, SEO,
Paid Search, Facebook, Ad Serving, DemandBase, CRM, and Salesforce.com.
v Configure SiteCatalyst’s VISTA (Visitor Identification, Segmentation &
Transformation Architecture) rules to SiteCatalyst collected data and
transform it to different variables based on business needs.
v Create SAINT Classifications in SiteCatalyst using Excel and setting up
FTP sites (large files), extract web data using Report Builder and Adobe
Data Warehouse for data insights and custom reporting.
v Create SiteCatalyst Ranked and Trended reports to show (traffic metric,
success metric, or calculated metric data associated with a traffic or
conversion variable), Metric reports (traffic metrics, success events or
calculated metrics, conversion reports, Trended reports, Breakdown reports,
Pathing reports, to understand and provide assess web content and usability
v Identify and document gaps in the data capture strategy and
collaboratively implement enhancements.
v Create digital dashboards to monitor KPI performance reports for various
v Provide ad hoc analysis to highlight underperforming areas of website
and gain insights into user behavior;
v propose recommendations to test A/B and multivariate test, which will
enhance user experience or drive incremental revenue.
Thanks & Regards
*Agile Enterprise Solutions, Inc*
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