> > I prefer the full page ads for the higher returns.. right now I have > an average eCPM of $2.43. > > I also prefer the ads do annoy, so they buy the paid version of my > app. Be annoyed or pay the $0.99. But it seems to me a lot of people > don't mind them. > > You need to find a happy balance between ads not being too annoying (ie: an ad every 1 minute) and showing enough ads to get a suitable $$$ return. I made the mistake (due to developer error) by releasing an app that had a full screen ad at the end of every level of my game. Users revolted in the app comments. I decreased the frequency of the full screen ad and everyone was happy. Just a FYI...
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