On Apr 19, 12:43 am, CB <[email protected]> wrote:
> Today I saw on google.com this big icon/link button for google chrome,
> saying "A faster way to browse the web.  Download google chrome"
> Google has always promoted some of its new services with links on the
> homepage, and so why not android?

There were homepage links to the G1 when it first came out:
http://googlesystem.blogspot.com/2008/10/g1-promoted-on-googles-homepage.html

The link said:

"New! G1 is available now. Learn about the phone."

which linked to:
http://www.google.com/intl/en_us/mobile/android/hpp.html
which says:

"The first Android-powered phone
Experience the T-Mobile G1"

and links to T-Mobile's G1 microsite.

That's not the best use that I can imagine for some of the juiciest
advertising space in the world. If the user doesn't already know
anything about Android or the G1 then they have to click twice and sit
through a 20 second intro on T-Mobile's site before they see any
reason why they should care.

If I was doing it I would have the link say:
"New! G1 is the first phone with Google's Android software. See what
it can do."

and then I would link to a landing page that shows off five things
that you can't do with an iPhone:
- It's got a keyboard. You can type fast and without frustrating
errors!
- It's got a trackball. Look how easy it is to select tiny links on
web pages.
- It's integrated with Gmail. E-mails come in instantly and your
contacts are always synchronized.
- It uses standard MicroSD cards, so you can upgrade the storage
without buying a new phone. You can even switch cards while the phone
is running. The battery is removable so you can carry a spare and
replace it easily if you need to go for a long time without
recharging.
- It has an in-built Market where you can get new applications. They
can run in the background while you're doing other things. (Show the
Last.fm app streaming music and then switch to the web browser and
scroll through a news article with the music still playing. Then have
a Twitter notification come in via nanoTweeter ;-) and pull down the
notification window to read and then dismiss it.)

Illustrate each of those points with a 20-30 second YouTube video
embedded on the page (with carefully selected thumbnail images for
those videos). Oh, and make sure you turn on the fancy transition
animations.

Maybe the Android 1.5 release would be a good opportunity to do this?
Then you could include wireless headphones, copy-and-paste from the
browser, and video recording/uploading to YouTube as well.

--
Jon

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