>>If you're in it for the money, Android might not be the right platform.

Sadly, I am beginning to come around to the same conclusion, but not
just about Android, but increasingly about iPhone and Blackberry as
well, if one is focused on consumer (non-business) apps. All these
marketplaces are flooded with free apps (with more coming out every
day), customer expectations of quality, support and features are high,
willingness to pay is limited to nil, and the operators have no
interest in tilting the field to favor paid developers as long as
there are other developers who will develop for free. The enterprise
free open-source model (a la Jboss or Red Hat) of leading with a free
product where a percentage of users pay for premium services doesn't
extend easily to most standalone mobile apps, and only a few companies
have even made a success of it on the enterprise front.

I think the only way to to view these mobile app markets is a (loss
leading) distribution vehicle to bring traffic to your paid
subscription web service (a la Salesforce, Skype) or as a marketing/
customer-stickiness medium (BoA, Citibank, IM/AOL/Yahoo/MSN/Google)
that extends the reach of existing services. Only one in 1000
developers of STANDALONE mobile apps has a chance of turning it into a
profitable day-job or business.

If you have an idea that can garner millions of free users, and can
get investment dollars to back it up, then you can go the mysql,
myspace, skype, youtube route of building such a compelling free user
base that companies with deep pockets and existing services find your
customer base attractive enough to buy you.

So again my conclusion is that there is no viable mainstream business
model in building a bunch of standalone apps for these new smartphone
markets whether paid, or ad-supported. I'd be happy to be shown I'm
wrong, I WANT TO BE WRONG believe me.

I am also considering Ads for my free products, but if Mariano's
numbers are correct, I dont know that it's worth the effort.
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