One of the biggest and best reasons to physically go to Google IO is to meet the people you've been talking, working, texting, e-mailing and collaboration with over the previous years. In our business, most of the contact we have with people is electronically. Being able to congregate together in one location gives us all a chance to humanize the relationships to those that we know only through our devices.
Of course, it's also a chance to be there when big announcements are made, go to the interesting sessions, ask the engineers who've developed the technology questions, etc. If you're signing up because you think there will be a phone give-away like last year, I'm betting you'll be disappointed. I've been to every IO (and the Developer conferences that preceded it) and the only time something other than a T-Shirt was given out was last year. No need to do it this year, Android has moved into the mainstream. -John Coryat
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