I would suggest experimenting with $5 or $10 per day for a few days. I've advertised my app this way and had a perceptible uptick in downloads. My app BFF Photo uploads photos to Facebook, so the tie-in is strong.
In my ad, I would say Search for "BFF Photo" in the Android market. I would use Pay-Per-Click (PPC). I was less interested in clicks and more interested in the volume of people that would see the ad. The numbers get big quickly and you may be targeting the same people multiple times. The hope is that they will remember your app and try it when they search the market. -- Carmen http://www.twitter.com/CarmenDelessio http://www.talkingandroid.com http://www.facebook.com/BFFPhoto On Thu, Dec 23, 2010 at 9:43 AM, Rich <[email protected]> wrote: > Has anyone here used Facebook's targeted ads for a casual app? > "Casual" in this context meaning something users would download for > fun (free or cheap) as opposed to addressing a specific business or > productivity need worth spending money on. > > If so, has it worked? > > I went through the motions to see what the options are, and though it > was interesting, I didn't yet pull the trigger on it. They let you > target specific "Likes", but you have to search for and specify ALL > relevant likes. Would be great to use wildcards, but I didn't see any > way of doing so. The cool thing is that you can type Android A..., > Android B..., HTC..., etc and the auto filled list gets populated > appropriately for your selection. I spent about 5 or 10 minutes and > got a ton of relevant "Likes" out of it. > > It seemed cool for how targeted it is, but it still requires users to > take a few extra steps after clicking through to your fan page. Even > slapping a QR code in their face when they get there requires them to > open an app and scan it. > > Anyone have any experience in this area? > > -- > You received this message because you are subscribed to the Google Groups > "Android Discuss" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<android-discuss%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/android-discuss?hl=en. > > -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
