On 7/29/2011 3:01 PM, Mike Wolfson wrote:
> I am afraid this will become another "Android Market Bashing" thread,
> so I am not going to unfurl my soap box. 

I didn't really intend it that way, though I see your point. While it's
frustrating for small developers, I feel like it's more "end of an era"
than "Google is doing it wrong!" Honestly it's a difficult problem to
solve -- which doesn't mean Google won't eventually solve it, but they
haven't (as far as I can tell) solved it well yet.

On 7/29/2011 5:50 PM, John Coryat wrote:
> As for the "Just in" category. I think it has been a totally abused
> feature. Why would an app with an update show up in that category?
> Does "Just in" mean "Just updated to force me to the top of the just
> in category?" If so, then it should be named "bogus updates" instead.

Understood; it certainly has been abused. And they could have limited
the abuse in a number of ways; I don't know whether they did. Every one
of my updates has had either bug fixes or new features, so my conscience
is clear. :)

> As for ways to promote your app, consider that there are over 150,000
> apps in the market. How else will you get traction in any market if
> you don't do some promotion. Promotion costs money usually so that
> should be in your budget before you start writing the app.

Direct promotion costs unreasonable amounts of money for a small
developer. Paying $0.75/install to get the hundreds of thousands of
installs you'd need to rank in the market isn't a reasonable option
(Flurry). AdMob will do $0.10/click, but in my limited testing, buying
$50 worth of clicks didn't even register at a time when I was getting
only a few hundred downloads a day, so at best you're still talking tens
of thousands of dollars. That's a huge risk. I'm also wary of
incentivized installs (of paid versions), though if I ran out of options
I'd give it a try. It worked for a friend of mine on iPhone.

At this point it seems you either have to get very lucky or know someone
at Google before you can get a low-budget indie game in front of a wider
audience. You're right, John, that maybe I'm just wanting it to be easy,
where I should have expected to have to work harder at it. It's even
hard to get in to review sites; none of the sites I've sent the game to
have actually reviewed it, though a couple sites picked it up on their
own. [1][2] My game has some really, really enthusiastic fans, but not
nearly enough of them, and short of spending a LOT of money on ads,
along with writing to a lot of blogs, I don't know how I'd change this.

My game was featured on AppsLib for a week and a half, and now it's
hanging in the #2 app spot (behind Flash, but ahead of NinJump, the game
I ported to Android for Backflip). To me that's an indicator that people
-- if they KNOW about the game -- like it. That translates into about
1000-1200 new users a day (for the free app), if anyone cares. I'm only
seeing between 100 and 200 new users a day in the market at the moment.

Under the old system (I'm talking about a month ago) I was getting new
users at a good (and increasing!) pace, and people were really liking
the game. It ended up the #2 free app on AppBrain for a few days, and
that gave me another boost in the Market. It broke the top 200 in the
Arcade game category, and seemed to have a lot of momentum, rising a few
ranks per day, when suddenly the rise flattened off and its ranking fell
like a rock. Now it's not listed anywhere in the top 480, while classics
like "Pimple Popper" still rank, along with dozens of instances of
stolen IP.

I suspect the game was the victim of the magical "Active Users"
calculation, since the free version (at first) had a limited number of
levels, and a lot of people eventually stopped using it (?). What kind
of "active users" percentage should I be looking for? Anyone willing to
share their numbers? I'm down at 43% now for the free version, though
holding at 84% for the paid version.

Tim

P.S. I'm in talks with a publisher to take over distribution and
marketing of my game. If that goes through, then I can go back to
ignoring marketing myself. :)

[1]
http://www.androidappsreview.com/2011/07/19/hamster-attack-android-app-review/
[2]
http://www.getandroidapps.net/news/n-o-v-a-2-hd-hamster-attack-and-bits-widget-pro-new-android-apps/

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