I am in the early stages of scoping an app that will be used within a 
specialised vertical market. It is not consumer orientated, but it would be 
convenient to use the Play app store to distribute it. The publisher of the 
app offers other web-based services and has an existing billing 
infrastructure.

The app would have some core functionality, and optional modules that could 
be enabled for individual users. Use of these modules would be billable. I 
am looking for clarification on how charging for these modules intersects 
with Google's policies for the Play store. The policies [1] state that 
"*Developers 
offering additional content, services or functionality within an 
application downloaded from Google Play must use Google Play's payment 
system as the method of payment*". This seems clear enough, but it lacks 
detail and I've been unable to find anything that expands on it.

I have two questions:

1. If the *app itself* provides the facility to enable optional features, 
then I can see how that would require billing through the play payment 
system. But if the optional features are enabled *outside *of the app (for 
example, via a customer's profile page on a web site), does this require 
billing through Google? 

2. The app allows the user to create items of content, and creating an item 
would be billable, An analogy would be a bug tracking system that charges 
for creation of a bug report. Does this require billing through the play 
payment system?

Can anyone point me to definitive statements from Google that address these 
scenarios?

Thanks, Andy

[1] https://play.google.com/about/developer-content-policy.html

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