Very interesting. Like the author and commenters said, consumers will be the key. This isn't about retail agriculture, this is full-blown wholesale production and marketing. The 'Cosmic Crisp' all-in approach really is a gamble. Consumer response will depend on how well WA delivers this product to consumers. Harvest timing and post-harvest handling will need to be immaculate, and I have not always been impressed with how the industry in WA delivers on quality. I know the growers are good, but I think packers don't focus as hard on quality as they should. There are so many choices out the for consumers, and Fuji is doing pretty well as a low cost choice with lots of volume going into the market. It seems to me to be a razor's edge proposition. But then, I haven't tasted 'Cosmic Crisp'.
Just stirring the apple sauce, I guess. Bill William H. Shoemaker Retired fruit and vegetable horticulturist University of Illinois wshoe...@illinois.edu<mailto:wshoe...@illinois.edu> ________________________________ From: apple-crop [apple-crop-boun...@virtualorchard.com] on behalf of David Doud [david_d...@me.com] Sent: Monday, March 06, 2017 9:33 AM To: Apple-Crop discussion list Subject: [Apple-Crop] Cosmic Crisp A good concise article on what Washington state growers are doing with Cosmic Crisp over the next two years - the figures are staggering - https://www.linkedin.com/pulse/washington-apple-growers-gamble-big-cosmic-crisp-byron-phillips?trk=mp-reader-card 'et cavete ab agricola’ - 'let the grower beware'… …and the sales desks also... David Doud - grower, IN - silver tip on early blooming varieties - so sorry to see reports of the eastern temperatures of a couple nights ago...
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